Client: Opel
Contractor: McCann Erickson Sarajevo
Date: 20–21 February 2010
On January 28, 2010, a music and stage performance in Dom mladih, Sarajevo, introduced the new Opel Astra to the Bosnian public. A thrilling and humour-filled story about the search for the ideal car, performed by young actors, culminated with a vault explosion from which the story of the new generation Astra emerged. Car lovers and professionals have been introduced to the Astra’s technical characteristics, but those with high aesthetic criteria were not forgotten either – Opel’s new beauty captured everyone’s attention that night in snowy Sarajevo.
High class chefs delighted all the remaining senses with their choice of national and international cuisine. The complete event was musically followed by the Bacardi band, and the representatives of the seventh force did not restrain their praise for this event in their reports this time.
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