Zagreb generally makes a good impression on the visitor. The impression is sometimes interrupted by ragged facades and sporadic traffic chaos, which is the result of the size of the city. Generally, the city is safe, clean, comfortable and friendly to congress participants. The good ratio between price and quality is especially attractive; this has a positive impact on the competitiveness of the destination. It is not surprising that in the last year Zagreb has become a true hit on the Croatian tourist scene and no longer just a transit stop on the way to the Adriatic. With proper marketing and the development of network of partners, Zagreb will continue to position itself as the leading Croatian and regional convention destination. As its main advantage, I would highlight the compactness and high quality of hotel accommodation, which combined with cultural and historical heritage, is the formula for success. Everything is seasoned with the right dose of metropolitan character and friendliness of the locals.
Comparison with the region:
I predict a great congress future for Zagreb. I estimate that in the international congress market it is well established and in addition to Ljubljana and Belgrade it represents the future backbone of the continental congress tourism of the region. All three cities are progressing steadily on the charts of developed meetings destinations; the final breakthrough of the entire region is intertwined and dependent on the marketing of major regional congress cities in the international market.
