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Umag’s most prestigious hotel builds its offering on provincial trump cards of Istria with the diverse coast line, Karst hinterland, cultural diversity and a favora- ble climate. All this combined with excellent tourist attractions ranks Istria among the leading Croatian tourist destinations. The Katoro hotel complex was built in the middle of the golden tourist eighties. Exemplary tidy hotel complex is the epicentre of Croatian sports and active tourism and at the same time a great incentive destination. Completely reno- vated hotel offering is often unfairly overlooked and already today it ranks Umag among the new upscale tourist destinations.

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Istria is distinguished by its favourable position as it reaches deep into the European continent and is well connected with the main European transport corri- dors. One can say that the road access is fast, secure and convenient. In the case of air accessibility Umag largely depends on the traffic situation on the nearby airports in Pula, Ljubljana, Trieste and Venice, which are relatively close. Particularly commendable is the transport organ- isation within the resort with large parking areas and ecological public transport in the form of Tourist train, which connects the hotel to the city centre. Exemplarily are arranged paths for cyclists and pedestrians.

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COLD APPETIZER Architecture and Aesthetics
The Hotel wants to be Zen balanced and we must admit that architects managed to renovate and upgrade the original architectural design from the eighties very well. When renovating the hotel a lot of new content was added. For example innovative fitness in a pine grove, zen garden and many tiny little things that are on the verge of prestige. The renovation was much more than just an aesthetic change of the facade. Probably to well-being greatly contribute felicitously chosen colours and fine details. What makes the whole particularly attractive is the complete horticultural ar- rangements which this season are further improved and upgraded. The whole appears balanced, impressive and inspiring.

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WARM APPETIZER – Staff and Food
Hotel Melia Coral pays the most attention to the service and friendliness. From this perspective, it is the market leader in the region. At this hotel everything is as it is usual in this class of hotels. The hotel with its culinary offer is at the top among Istratourist group hotels. It seems that due to this the staff is careful- ly chosen. Quite extensive is also the hotel’s culinary offer with well-prepared dishes, but they sometimes lack a bit of a common thread. Good choice proves to be the pension offer which is diverse and varied both at breakfast and at dinner. They are serving creative modern dishes that are partly coloured by local foods. The wine list in the hotel is varied and one can taste the best wines of Croatia. One of the advantages of the hotel is a pleasant hotel bar with excellent coffee.

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MAIN COURSE – Congress Hotel offer
Following the renovation, the hotel offer has been updated and upgraded to the level of five stars. But the first message of the renovation is not only the changed appearance, but the entire offer under the brand ‘Adults only’. In many respects, everything that is hidden under that brand turns out to be written on the skin of normal conference guests. Otherwise, the hotel is geared towards comfort and enjoyment. At the hotel and next to it there are plenty zen corners. Hotel rooms are very tastefully equipped, and a special praise goes to beds, it does also not disappoint in terms of gadgets, such as Nespresso coffee appliance. Pamper yourself in a smaller, modern and pleasant spa centre and sweat in the fitness room with state of the art equipment. Convention centre with four meeting rooms can accommodate up to 350 participants.

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DESSERT – additional offer
A brand new tennis centre Katoro, and many and varied sports activities on offer, which in the next few years will be further upgraded in the context of sports zone Humagum, with offer for 30 sports.

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Due to the crowds, high season will chase away classic conference guests.

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Personnel and their friendliness and professionalism.

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Hotel Meliá Coral convinces with the quality of the offer, comfort and spaciousness. The final grade is that this is a good hotel for good money. Prices are in fact reasonable in relation to the nearby Istrian and Slovenian competition. Numerous options for organising receptions and outdoor activities. Istratourist together with the hotel chain Melia without much bragging managed to make a great hotel and convention product. Umag is becoming a serious and respected European incentive destination.

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Photo credits: MELIA CORAL UMAG


A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.