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14. AVALA RESORT & VILLAS / Budva, Montenegro / FINAL SCORE: 4,34 / A hotel with great potential, which stands out with its appearance. It is flirting with luxury clients and tries to understand their most demanding requirements. A hotel that wants to be the best on the Montenegrin scene, but will have to continue to work hard on its ‘software’. However, it surprises in many ways and convinces mostly with its lifestyle story. With its dandy design its shortcomings are easily forgiven. It is therefore not surprising that in this month the spectacular Cavalli fashion show is being held here as well as many other events of this rank.

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LOCATION
It isn’t possible to be any closer to the centre of Budva. The hotel has acquired its pre-and post-war fame from its picturesque location near the old town. Its 1939 construction placed Budva on the tourist destination map and outlined the development of the city outside the walls of the Old Town. The modern architecture and its positioning in the environment divides opinion, but it is important to recognise that the location mixed with the kitschy views of old Budva is exceptional.

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Photo: Avala Resort and Villas

ACCESSIBILITY
Budva is an air destination. Access to the city is easiest through the Tivat airport, which is less than 26 kilometres away, or through the airport in Podgorica. The number of airlines has increased from year to year and from this year, hoteliers can rely on low-cost carriers. The hotel is very large and orientation is sometimes slightly confusing, because of the dark corridors. Parking spaces are available.

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Photo: Avala Resort and Villas

COLD APPETIZER Architecture and Aesthetics
The hotel’s architecture is clear and divides into those who love it and those who hate it. In any case it remains a fact that the renovated hotel attracted a lot of controversy, with both its exterior and its interior not afraid to be special. The proportions of the hotel have been tightened and the stone facade has been spiced with black façade elements. Blackness and strong contrasts continue in the interior, which impresses with its unique and very special appearance. One man’s unusual is the next man’s excitement, and perhaps a third man’s idea of something unacceptable. We think that that is good!

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WARM APPETISER – Personnel and culinary offer
The staff, with a great sense of detail, is otherwise a bit cold, although mostly professional. The hotel breakfast is solid, but not excellent, and the quality of service varies from time to time. A little more warmth and hospitality is missing, that a hotel of this category and with these prices should provide. From the culinary perspective the Bruno restaurant stands out, but for completeness it also lacks a more sophisticated offering.

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MAIN COURSE – Congress and hotel offer
Function, as with the design of the hotel this aspect does not suffer. All the spaces are luxurious and through panoramic walls offer panoramic views of Budva. The hotel rooms are stylish and functionally set. Bathroom equipment is top quality; ergonomics, quality of bedding, mattresses and furnishings are also on the level.

The convention facilities are smaller, so the hotel is particularly suitable for incentive groups. The main conference hall can accommodate 236 participants, and next to it there are three smaller halls available. It is a very comfortable atmosphere overlooking the sea.

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DESSERT – Additional offer
The Restaurant Bruno is particularly impressive, probably the best club and space for organising receptions in this part of the Adriatic, a space that can accommodate up to 200 participants.

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FLOP – NEGATIVE SURPRISES
Payable Wi-Fi nowadays at hotels of such category is unseemly.

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TOP – POSITIVE SURPRISES
Striking architecture and luxurious interior design of hotel rooms and suites.

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FINAL IMPRESSION AND CREDIBILITY
A hotel with great potential, which stands out with its appearance. It is flirting with luxury clients and tries to understand their most demanding requirements. A hotel that wants to be the best on the Montenegrin scene, but will have to continue to work hard on its ‘software’. However, it surprises in many ways and convinces mostly with its lifestyle story. With its dandy design its shortcomings are easily forgiven. It is therefore not surprising that in this month the spectacular Cavalli fashion show is being held here as well as many other events of this rank.

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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.