vila-vipolze
Meetologue 2015

FERTILE CROSSROADS OF CULTURES

Wine growing Brda is not only a land of wine and fruit, but a region in the ethnic, economic and cultural crosswinds. In its bosom are hiding a number of cultural attractions, both in the administrative centre of Brda – in Dobrovo, which boasts a Renaissance castle from the 17th century – as well as in Vipolže or Števerjen in Collio (San Floriano del Collio). Almost at every Brda hill, in the middle of a tight village, you can find a church. Church steeples attract the eye, as some resemble small fortresses. Brda is also interesting architecturally because of the preserved medieval architecture of many of the old houses.

Brda attracted conference guests with its rich oeno-gastronomic offer, and in addition with cultural-historical sights and unique landscapes. The Brda border region has an extraordinary meetings industry potential, which is powered by three important factors: tradition, entry into the EU, and good examples of neighbouring Friuli. The destination is lacking a slightly better convention image, which would immediately improve its competitiveness.

DID YOU KNOW?
Did you know that in Brda region we have more than 70 wine producers with their own excelent wine brands ? Plenty of choice, huh ?

WHAT'S HOT IN 2015

The renovated Vila Vipolže is one of the most beatiful renassaince buildings in Slovenia. Located in-between the vineyards of the magical Brda region, the villa`s wonderful congress/meeting capacities in combination with the world-known Brda fruit, wine, excellent olive oil as well as the delicious Brda cuisine and the experience of the local hospitality is a great venue for a story full of adventures, memories and joyous gatherings.

Donkeys Lisa, Poncho, Lino, Frida and Fernando are the best company for exploring the hidden places of the Brda region in a fun and active way. Getting along well with a donkey is a challenge that requires dedication and brings joy when achieved.

Enjoy barefoot hiking along verified trails in beetween vineyards and Brda hills and discover the positive benefits of walking barefoot.

Apitherapy is an Api Well-being program developed to rejuvenate the body, strengthen the activity, maintain balance and harmony, raise creativity and to strengthen mutual relations. Soothing humming, the air saturated with honey aroma, a touch of warm wax or honey lead to meditation and pleasure. The moment we stop, calm down, relax. In the hive, which knits a special bond between man and bee.

Slow food and fast bike with locals that know the places like their pockets. They suggest you only food and wine they know and trust in. They know the sun and the winds. There is no such experience as the one you can gain on your bike. Muscle burn will go away; memories and tastes will stay forever.

trekking, with, donkeys, through, brda, region

DESTINATION GRADE

3,53

QUALITY MEETINGS DESTINATION
grade:
5 – excellent meetings destination
4 – quality meetings destination
3 – reccommendable meetings destination
2 – average meetings destination
1 – so so

NATURAL AND CULTURAL FACTORS Grade: 4,65

Brda is synonymous with an attractive and picturesque hilly landscape, where one brings his or her conference guests for nature, food and wine. A combination of these three elements gives Brda a special charm, which together with the Mediterranean climate is reminiscent of Tuscany.

GENERAL AND TRANSPORTATION INFRASTRUCTURE Grade: 3,65

Brda has a good strategic location, just an hour from Venice. Goriška brda were once geographically remote, but today the closeness of the motorway infrastructure allows easy and quick access and is bringing the area closer to ‘air guests’ through the nearby airports of Ronchi and Venice. The relative isolation has largely retained the traditional settlement and originality, which the locals are eager to maintain through the cultural landscape.

TOURIST INFRASTRUCTURE grade: 3,75

Tourism in Brda is based on unspoiled nature, food and drink. Brda is known for its affordable accommodation options in tourist farms, which are highly fragmented and scattered in the surrounding hills. The lack of accommodation could be addressed by converting a number of unused objects with a sense of proportion and sustainability.

MEETINGS INFRASTRUCTURE grade: 3,14

Meetings capacities in Brda are boutique and highly dispersed but impress with their authenticity and genuine convention experience. The entire destination as something special is calling for greater connectivity and integration, as it is an exceptional convention product focusing on incentives, which is completely unused. It is necessary to make an inventory of the offer on both sides of the border and introduce common and more targeted marketing.

SUBJECTIVE grade: 3,95

In recent years Goriška Brda has gained recognition as a tourist destination. It is also suitable for small conference groups looking for an authentic experience. More and more congress organisers are looking precisely for this.

Marketing buzz: 4,,69

Just what can be achieved in a very short time has been proven by the energetic team of TIC Brda. With high levels of energy they have managed to create a congress product, place it on the market and at the same time position a new congress centre. We can only hope they will succeed with the internationalization of their marketing, which will extend their reach well beyond Slovenian borders, because it is indeed one of the hottest incentive stories.

BEST INCENTIVE IDEA

BEST INCENTIVE:
EXPERIENCE&TASTE BRDA

A mixture of activities and culinary discovering. Experience the fairy tale enviorment of Brda through traditional events, outdoor activities, world-known local fruit & wine, excellent olive oil, delicious cuisine, magic landscape views and the local hospitality.

COMPARISION WITH THE REGION

A number of the features of Brda make it special and unique in the wider area. In the first place is its openness to the sea, creating a pleasant Mediterranean climate, followed up by its natural beauty with rich cultural heritage and eco-preserved countryside with exceptional culinary and wine offer, unrivalled in the region.

A panorama of hills with a cluster of agglomerations and subdivided farmland and countless terraced vineyards is certainly one of the most beautiful Italian-Slovenian landscape-aesthetic experiences. In the field of tourism-convention offer, Brda is perhaps the future formula of tourism development: “less is more”. The convention fate of Brda and Collio is in co-operation and joint promotion.

COOL MEETINGS

FRTAJA –  is fried omelette made with beaten eggs, flour and a little milk, into which locals mix a blend of fresh, finely chopped spices: cabbage heart, chives, green baby fennel, “madrjalca” (‘white gate’) and sage.

WHO TO CONTACT

Tourist Information Centre Brda
Grajska Cesta 10,
5212 Dobrovo, Slovenia

E: tic@obcina-brda.si
T: +386 (0)5 395 95 94

www.brda.si

LEAVE A REPLY

Please enter your comment!
Please enter your name here