A press briefing given at IT&CMA 2015 in the Thai capital Bangkok announced the opening of Indonesia’s first major convention facility, the Indonesia Convention Exhibition (ICE) in Tangerang, just outside the metropolis of Jakarta on the island of Java. Whilst the opening of yet another major convention facility in Asia may not be much news in such a dynamic MICE region, the information that it was being operated by Deutsche Messe of Hannover, Germany, was indeed news and a signal of the potential of synergies of expertise in the MICE industry that can be created not only across borders or within regions such as South East Europe, but right across continents.
Mark Schloesser, President Director of Deutsche Messe Venue Operation
“ICE is the most exciting convention and exhibition venue in South East Asia and Deutsche Messe is committed to adding sustainable value to ICE and to leverage the MICE industry in Indonesia by making ICE the preferred destination for convention and exhibition in the region.”
There will undoubtedly be challenges ahead for Deutsche Messe and for Indonesia in getting the new centre established. Issues of pollution and traffic are just some of them, and Indonesia is also not yet established as an international destination for the industry in the way that Thailand or Singapore have already been for decades. The catch up will involve hard work, but the new facility offers Indonesia, with the input of Deutsche Messe, the chance to put itself on the MICE map. It will be interesting to see how this collaboration works out and if any other such synergies in the region come to blossom. In terms of getting the new centre off the ground and running, efforts are being made to market it into every sector, but with a focus on conventions and exhibitions.