It’s no secret anymore that the Daimler GMBH company, the German manufacturer of Mercedes Benz automobiles, organized its biggest annual event “The Mercedes Global Training 2016” in Dubrovnik, Croatia, taking place from 2nd February to mid April 2016 and inviting over 15.000 of its sales staff and agents from all over the world.
Regarding this event Mercedes dedicated a whole page to Dubrovnik on its website entitling it “Welcome to fantasyland”, where Dubrovnik is presented through personal life stories of Dubrovnik’s citizens.
This nearly three month on-going event officially started on 9th February and its aim is to present the newest and latest models of the C, S and E- class Mercedes Benz automobiles arriving on market next year. According to Danijel Marušič, CEO at DT Croatia – Dubrovnik Travel DMC, every week 3 to 4 groups (each group consists of approximatelly 380 participants) of Mercedes Benz agents are expected to arrive at the Dubrovnik aeroport, which will on this occasion connect itsself with about 35 different airports worldwide.
The agents are staying for maximum two days, so the local co-organizers of the event, the DT Croatia – Dubrovnik Travel DMC, in conjunction with the city of Dubrovnik are doing their best to deliver a more personal experience of the city, so that the guests get the genuine impression of this ancient city, and not just experiencing it from a busy training point of view.
At the press conference held on the eve of the opening of “The Mercedes Global Trainig” the mayor of Dubrovnik, Andro Vlahušić greeted and thanked everybody involved in the project, especially the representatives for Croatia of Daimler GMBH company and the hotel resorts where guests will be accomadated – the Valamar President, Valamar Lacroma in the Babin Kuk, suburb of Dubrovnik and the Radisson Blu Dubrovnik Sun Gardens hotels in Orasac, which are expecting over 50.000 overnights stays during the event.
The newest C, S and E-Class models will be presented and tested mostly at the Port of Dubrovnik and alongside the riviera, said Marušić but will also hit the limestone paved pedestrian street in the old town of Dubrovnik called Stradun or the Placa so the local people will also be a chance to admire these luxury cars.
“Bringing this event to Dubrovnik will get us an enormous publicity attention, probably the biggest one we’ve had so far since the filming of the Game of Thrones. Images of the City of Dubrovnik will be shared on millions thousands of different media networks and social profiles (Faceebook, Twitter) providing Dubrovnik a unique promotion and marketing effect that cannot be measured in money and is far more significant than the realisation of overnight stays “said the Mayor of Dubrovnik.
