On the occasion of this particular Fam Trip our curiosity led us to Maribor, the second largest Slovenian city. On the one hand Maribor is a university city and has its own opera and ballet House – The Slovene National Theatre Maribor – which has been implementing the city’s cultural offer since the 19th century. On the other hand Maribor is characterised by a strong sporting spirit, which is ingeniously passed by Maribor’s citizens onto Maribor’s visitors, mainly through its skiing and soccer scenes. There are a variety of such synergies that interlace with each other through various events, from scientific meetings to business, cultural, social and sporting events. It is something that is also due to the close cooperation between the main tourist actors in the region, the important tourist service provider Terme Maribor and the Maribor Tourist Board. Their successful collaboration is already delivering results, as the number of visits of leisure and business guests is steadily growing.

This year’s challenge wasn’t an easy one: in one working day we wanted to make an integrated overview of at least three of the eight hotels in total owned by Terme Maribor, and in addition visit at least two special venues in the city.

We started the city tour in the city centre, at the Best Western Plus Hotel Piramida’s Art Cafe, where the story of business tourism in Maribor actually began. The amphitheatrical hall of the club still remains the perfect location for organising lectures, as the hall can host up to 160 participants.


Among the city’s many special event venues, we decided to take a closer look at the Old Vine House and the Kazina hall in the Slovenian National Theatre Maribor.

Old Vine House is an absolute must on the city tour, as it offers a guided tasting of selected Styrian wines and is also suitable for hosting other events. The Old Vine House is famous for preserving the oldest vine in the world, at more than 400 years old, that is listed in the Guinness Book of Records. The preservation and care of the old vine reflects the general attention and care of the city for the destination’s heritage and tradition.

Slovenian National Theatre Maribor is an exemplary event venue, since in addition to offering a regular cultural programme it can open its doors for various other events. During our visit Tone Partljič, the Slovenian writer and comedian, revealed some interesting stories associated with the Theatre of Maribor.


Hotel and Congress Centre Habakuk remains a central venue and a destination for congresses and meetings. Modern and technically well-equipped rooms complement the superb culinary story following its motto of “Careful selection of ingredients is half way to success.”

Hotel Habakuk, situated beneath the Pohorje slopes, where one of the oldest Alpine Skiing World Cups for Women is organised, is just a few kilometres from the city centre and is the perfect starting point for various incentive programmes. We believe that Terme Maribor, in conjunction with the newly created OutboxTrip tourist agency, will now benefit more from the destination’s comparative advantages offered by the natural environment.

At the end of our tour we took the cable car to visit the highest lying venue in the destination – the Bellevue Hotel, which is the ideal location for organising smaller events, especially for those who wish to organise business events in a more serene and natural environment.

Our host, Mojca Juhart, MICE Sales Manager at Terme Maribor, comprehensively presented multiple location options for organising events that visibly impressed the event organisers from different Slovenian companies and associations.