ACE of M.I.C.E. Opens Its Doors to MICE Professionals for the 4th Time!

May 31, 2016

[pullquote]Congress, meeting and event sector (MICE)’s biggest international gathering ACE of M.I.C.E. Exhibition 2016 hosted 339 exhibitors for the 3^rd time and thousands of visitors filled exhibition area.[/pullquote] Turkey’s one and only congress, meeting and event industry exhibition “ACE of M.I.C.E. Exhibition” will host MICE professionals for the 4^th time in Istanbul Congress Center and Istanbul Lutfi Kirdar – ICEC on 22-24 February 2017 with the organization of Tourism Media Group.

AME gathers all MICE professionals from Turkey and the world under the same roof and is the leader organization of meeting, congress and event industry. The exhibition has B2B meetings for 3 days and simultaneously the exhibition will host symposiums, conferences and network activities.

Various seminars and panels were held at the exhibition and national and international famous names met with the attendees. Many event planners and congress organizers from 24 countries including Spain, Azerbaijan, Austria and Greece attended at ACE of M.I.C.E. Exhibition which is known as one of the leader organization of MICE industry.

Growth and Awareness in MICE Industry Have Been Increasing
Meeting, congress and event industry which has been growing and adding benefits to countries’ economies with its dynamics has also been developing in Turkey. The industry has caught an increase since mid-90s and after 2000s it became an industrial power. Other than the seasonal holiday era the tourism sector has a stability but with the growth of MICE industry there were exciting developments both in national and international tourism. MICE industry has been understood as a branch of tourism most of the time even by industry professionals but lately has developed into an interesting point both in content and operation area. That’s why the importance of exhibitions and summits has increased which will gather the industry shareholders. By this means, ACE of M.I.C.E. Exhibition filled an important deficiency of congress, meeting and event industry and organized an effective organization for sectorial gathering to born.

The meetings sector in the region is growing including Mediterranean, Eastern European, Middle Eastern and Black Sea countries and Turkey consequently became a top destination and a market in particular Istanbul being one of the top 10 congress tourism destinations since 2010 at the international rankings.

B2B Meetings = Business Power of the Exhibition
Hosted Buyer Programme which is the most important step of ACE of M.I.C.E. Exhibition gathered national and international MICE companies with the Hosted Buyers from Turkey and all over the world. Incentive companies, professional congress and sports organizers, event companies, DMCs, business and conference travel agencies, PR and advertisement agencies held pre-scheduled B2B meetings through online system. The meetings were 20 minutes long and very beneficial for everyone. Hosted buyers had a strong business connection with MICE companies in Turkey. The number of hosted buyers at the exhibition has increased according to last year and this strengthened the size of business.

AME 2016 In Numbers