Listen and pay attention to what people really love to do

Q: How would you describe your job?
Being the co-founder of a startup I need to deal with different tasks, from keeping up with external relations to project management to taking care of written and visual communication. It’s a very challenging position that pushes me to keep on learning new.

things all the time.

Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
I would recommend them first to find a way to cultivate their creativity: read and be curious about this constantly evolving world is the best recipe for keeping this profession fresh and interesting.

Q: Hot to develop talent and how to help people grow to the next level?
I think that the first step to develop talent is to listen and pay attention to what people really love to do. If people are naturally allowed to grow in the direction that they genuinely want to take, they will more easily succeed and become great at it.
We also have a global creative council, led by our Chief Creative Officer, Bruce Henderson, whose job it is to chart the agency’s creative vision and inspire and mentor our creative talent across our global network.

We are talking about a way of thinking, not a way of delivering the creativity. Our creative work doesn’t look the same in different projects, but the way in which we build the creative process creates the unique Jack Morton style which you can see all over the world.

Q: What are you most excited about at the moment?
I love to see how technology has been evolving in the past years to create even more immersive social interaction experiences, effectively allowing people to experience together things that were impossible just few years ago.

Q: Your advice/suggestion for turning a boring event into a memorable one?
I think that the best way to design a memorable event is to focus on the social interactions between the participants and offer them a purpose.

Q: What gets you out of bed in the morning?
A large cup of coffee! After that it’s the knowledge that because of my work people will get closer to others through music. The best motivation to do my work comes when I have a chance to participate to the events we design technology for and see participants genuinely having fun. The thought of being able to design something that can generate so good emotions is simply priceless :)

Q: Where do you see yourself in 5 years?
Possibly playing Mash Machine in an island in the Mediterranean.

Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
I would like to point out the importance of a creative use of technology. Very often technology is becoming the message of events, whereas storytelling goes into background.

Q: What do you expect from Conventa Crossover?
I expect to meet event marketing professionals from across the globe.

A technology entrepreneur with a passion for creating interactive activities that can engage people of different ages and background.

In 2011 he founded The Mo’Joes as an agency to deliver new experiences to events through technology. Although based in Tallinn, Estonia, the company has worked with clients across the globe. Conceptualized and led innovative interactive activities for clients such as Coca Cola, Teliasonera, Swedbank, FIAT, MTV, Saku (Carlsberg group), Philip Morris. Ottavio co-developed Mash Machine as a interactive entertainment tool that allows anyone to play music as if they were musicians.

Join meeting planners, meeting providers, congress destinations and professionals working in tourism and marketing at Conventa Crossover conference, international conference dedicated to the future of MICE and travel marketing.

When & where: 29 – 30 August 2016 in Hotel Lev, Ljubljana, Slovenia. 

“We are absolutely delighted that so many speakers have announced their presence already at this stage, and we know that there are many more to come,” says Conventa Crossover founder Gorazd Čad