The Professional Convention Management Association (PCMA) held its second conference of the year in Europe, this time in Paris at the Palais des Congrès de Paris, 30 August – 1 September 2016 focusing on leading global associations.
The invite-only program – the 4th in this annual series – provided a platform that challenged assumptions and exchanged ideas amongst global event strategists that execute meetings in Europe, giving them tangible ideas on how to work better in the region. It also connected event organisers to key partners in their success from convention centres and convention bureaux from the European region.
Headlining speakers included Erin Meyer, professor at INSEAD and author of global business guide – The Culture Map, President of the European Money and Finance Forum, Catherine Lubochinsky and Pierre-Henri Guignard, Secretary General, COP21 who together covered content on; cross-cultural communication, country specific education on economic drivers, intellectual capital, currency fluctuation and financial management as well as presenting a case study surrounding ‘Managing Risk’ for the 2015 Paris Climate Conference.
The senior level association event strategists in attendance were from the medical, financial, science and technology sectors, all with past and future business planned in the region, this coupled with representatives from many of Europe’s industry suppliers, tourism organizations, convention bureaus and venues and the magnificent backdrop of Paris provided for the most interactive and engaging learning experience.
The event follows the PCMA’s Global Corporate Summit which took place in July in Barcelona and a partnership with The Meetings Show in June in the UK. It is part of a continued initiative to further expand the association’s growth in Europe, delivering innovative education and inspiring the business events community.
