Successful bids lie in a deep understanding of the bidding process
“La Nuvola, the new congress centre of Rome, is the ideal venue for the ICSES 2022 Congress. This is an important acquisition for Rome and will soon become a reference point for international association congresses. I am also very proud to have undertaken this collaboration with AIM Group International and look forward to the possibility of other international congresses,”Enrico Pazzali, CEO of EUR Ltd.
Held every three years, the ICSES congress is a top-level meeting for surgeons who specialise in shoulder and elbow surgery. The Local Organising Committee worked closely with AIM Group International and had two main objectives:
1) Winning the bid that proposed Rome as the ideal destination for ICSES 2022
2) Presenting the congress venue “La Nuvola”, the new congress centre of Rome still under construction.
This was a difficult challenge – how to guarantee that the facilities, not yet completed, would be operational as well as present the new conference centre in a way that enabled the judging audience to virtually browse the location in order to connect them to the physical place.
A dedicated bidding team was defined 8 years in advance (we started in 2014) and the team was comprised of AIM Group International, the Local Organising Committee, the venue and a technological partner.
At the first selection, Rome was chosen by the European Shoulder and Elbow Society board (SECEC) as the bidding European destination while the second step was to win the final vote, in Jeju (Korea), during the 2016 ICSES Congress and Rome was competing with destinations from di different continents.
OUTCOMES
Thanks to the fact that we submitted concrete proposals and demonstrated excellent organisation for an event that will take place 8 years from now, the audience recognised the team’s outstanding and active work behind the scenes. The brilliant presentation with all the information – not just a PowerPoint but a strategic communication project – convinced everyone on the advantages of hosting the event in Rome. The congress will welcome more than 3,000 participants from all over the world, a victory that confirms that successful bids lie in a deep understanding of the bidding process, experience, a dedicated team, knowledge of the destination and careful planning.
