In this issue find out why Face2face meetings are still the most important and effective way of doing business. We interviewed the core people behind the “it” Boutique trade shows. Learn more about this subject In Focus where we talk about the importance of attending the exhibitions.
I wrote about the methodology I personally use and swear by for the creation of memorable events. “Power to the meetings” truly makes events “pop”. My next article highlights the right time & right place for events. Do we pay enough attention to the selection of the right date and location?
We give you the solutions to some of the main problems in the meetings industry. Conventa Crossover Experts shared their tips & tricks on How to design storytelling experiences, How to increase audience engagement at your next event, How to get a competitive advantage in your market, How to grow a business with the future megatrends, How to welcome a generation of ageing travellers, How to engage medical meeting delegates with social media, How to get more out of your digital marketing and How did the mice- and tourism industry reboot after the banking crises and the effects of the notorious volcanic eruption of Eyjafjallajökull.
Don’t miss the exclusive interviews with Michael Kern, Dekon Group Executive Director that swears by the saying attitude determines altitude, Philip Maxymilian from Hotailor who talked about how the good ol’ days for travel agencies are gone, Iztok Bricl, MSc, Director, GR – Ljubljana Exhibition and Convention Centre who again emphasized the importance of personal contact and Gábor Ganczer, CEO of Hungexpo who is no matter what staying an optimist and says that Nothing is impossible and that there’s a solution for everything.
Top managers in the field of fair and trade shows Wolfgang Marzin, President and CEO of Messe Frankfurt, Corrado Peraboni, CEO of Fiera Milano and Nick Pilbeam, Divisional Director for Reed Exhibitions painted us a bigger picture of the exhibition market. We also interviewed meetings industry’s young talents; Andrey Danilov, Maja Lončar and Marko Zidar.
Read the hidden congress guest’s report on Hotel Grand Bretagne (Athens), Grand Hotel Kempinski High Tatras (Štrbské Pleso), Loft Hotel and Wilson Palace (Bratislava) and Kempinski Palace (Portorož). An interesting read is also Ohrid Meetologue, Insider’s guide to Woerthersee for meeting and events and our Off the beaten track locations of this issue Olimlje and Glamping Chateau Ramšak. We have put Face2Face Bratislava & Zagreb and Skopje & Tirana and busted or confirmed some of the meetings myths about Venice.
We save the last for our regular sections Croatia Addendum, Conventa Addendum and Inside Ljubljana.
Enjoy the read!
Gorazd Čad,
Editor-In-Chief of Kongres Magazine
