conventa-crossover

Conventa Crossover Speaker’s Tips for Great Meetings

Colja Dams

How to communicate in times of digital transformation
Something exciting, grand and spectacular is currently happening in the economy – and with it in the marketing departments of companies. The magic phrase heard everywhere is “Digital Transformation”.It encompasses challenges such as disruption, economy 4.0, Internet of things and big data.

Jens Mayer

How to use technology and content to build experiences that matter
At Crossover in LjubIjana I talked about the relationship between events and technology. It’s a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.

Andraž Štalec

andraz-stalec

How to get more out of your digital marketing
Let’s face it. For travel, the internet is the key medium to use. Whether you are a travel agency, an airline company, a hotel or a congress center, the internet represents the main source of data for your customers. It’s also the most influential marketing channel throughout the consumer decision journey. I’m not asking you to believe me. Look at the facts (and stats).

Jovana Miljanovic

jovana-miljanovic

How to get a competitive advantage in your market
Content is the queen. If you’re a GOT fan think of Sersei Lannister! King is powerful, impactful but also can be perceived as arrogant and in your face. Queen is subtle but thoughtful and calculated. She knows when to press play and went to hit pause. She is not driven by status, but by impact her actions have on people. Think like a king, but act like a queen.

Slaven Reljić

How to Grow a Business with the Future Megatrends
The term ‘megatrend’ was created by John Naisbitt, a U.S. trend researcher, who published a book with the same title in 1982. Thirty-two years later, the German Convention Bureau, their partners and the Institute for Futures Studies and Technology Assessment conducted a thorough study which showed some very precise trends regarding the meeting industry.Here are the findings of the study and my insights regarding top 8 megatrends which should be implemented in your meeting industry business ASAP.

Filip Vasić

Filip-Vasic

How to welcome a generation of aging travelers
According to a recent study published by Visa, the fastest growing segment in the travel market is the people aged over 65, expected to double their international travel to an estimated 180 million trips by 2025.This trend can be explained by a set of demographic and socio-economic factors such as ageing general population, rise of the middle class in the emerging economies and technological advances that make travelling more comfortable.

Martijn Timmermans

How to Design Storytelling Experiences
Constantly creating unique experiences can be a tough challenge, especially when this has to be done on a daily basis. To help us with this challenge we can be supported by methods and models. In our workshop we used a method that combines storytelling with Agile Innovation to create new, innovative and unexpected experiences for the 2017 Conventa Crossover edition.

Juraj Holub

juraj-holub

How to Increase Audience Engagement at Your Next Event
The times when participants attended events just to listen to a string of presentations are over. People expect interaction. They want to be part of the experience. But living up to these new expectations means that we as event planners need to innovate. And innovation goes hand in hand with embracing new session formats, experimenting with space, and not shying away from the latest technologies.

Thorsteinn Örn Gudmundsson

How did the MICE- and tourism industry reboot after the banking crises and the effects of the notorious volcanic eruption of Eyjafjallajökull
The word „Iceland” had never in history been Googled so many times as post these events. The impact was quite substantial from both scenarios, however the effect turned out to be very positive in the long run. Obviously the short term reaction was fairly negative as one could imagine since few people are positive being rerouted or stuck on their travel. When the smoke cleared and the ash literally settled it had solidly put Iceland on the global map and created more general awareness about Iceland than ever before

Magdalina Atanassova

Magdalina-Atanassova

How to Engage Medical Meeting Delegates with Social Media
Out there, there are some people holding a medical degree being interested in science, life, and innovation. Some of them utilize social media to share with the world new research, ideas and thoughts in the area in which they specialize in. With their efforts they help bridge the gap between certain scientific fields and the masses, who are now more then ever before looking for credible sources of information. In the context of medical meetings, we call these active social media users influencers.

CONVENTA CROSSOVER 2017

The next edition of CONVENTA CROSSOVER 2017 will be taking place between 31.08 and 01.09. 2017!

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SOURCEKONGRES MAGAZINE
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.