Over 3000 companies will be exhibiting at the sixth edition of IMEX America, the international trade-show for the Meeting Industry that will be held in Las Vegas from October 18th to 20th. Sicilia Convention Bureau will attend the fair for the first time at the ENIT Italy Booth 3004.
Promoting Sicily and meeting potential buyers
The Convention Bureau will promote Sicily – and 120 suppliers of the Sicilian meeting industry counted in its network – towards the international MICE market, by meeting buyers from USA, South America, Canada and, in lower percentage, Europe. In Vegas, Sicily will be also represented by four DMCs partners of the Convention Bureau: Mutika, PR Incentives, Saistours and Ulisse Events.
Thanks to the Palermo-New York direct flight operated by Meridiana, along with the range of one-stopover connections that help to increase MICE flows between America and Sicily, Sicilia Convention Bureau is going to move its sales focus and look overseas to the United States as a target market for 2017.