MTLG Pula 2016
Meetologue 2015


Pula impresses with images, blue sea, the famous Pula Arena and a number of swimming areas and architecture from different periods of the city’s rich history. The people were always coming and going, trading and bringing influences from all over the world and the region. In my generation, Pula’s subculture music scene rocked. In the city came punk, new wave, hard rock and heavy metal and every summer we could listen it in the club Uljanik. The spirit of that time has now more or less disappeared, but the nostalgic memory of a city’s rich subcultural history is very much alive. According to contemporaries, Pula today is far from the times when we felt that could be measured with London or Berlin by the alternative pulse. Nevertheless, it retains its multicultural and multinational urban culture, which was the humus for events in the eighties. For me, Pula remains the rock city with the institution – club Uljanik, where performed the biggest names in the regional and global rock scene.
The Colosseum in Rome is not the only colosseum? The Pula arena is the sixth-largest Roman amphitheatre and one of the best preserved. A visit to the Pula arena not only includes the ability to walk around the interior, but also tour the museum in the subterranean hall below where the gladiators and animals were held. The Pula arena’s outer walls are almost completely intact, and when inside it is easy to imagine how the amphitheatre looked in Roman times.

The capital of Istria is the fifth largest Croatian city in the south of the Istrian peninsula. In the collective memory, Pula is known after Roman amphitheatre or Arena, which is a kind of precursors of congress tourism. It is the sixth largest amphitheatre in the world, which construction started during the reign of Emperor Augustus. The construction was completed by Claudius and the final form was given at the time of Emperor Vespasian. The amphitheatre is still used especially during the summer festivals and various cultural events as well as a special venue. Pula is in my memoirs directly connected with the green areas and parks, especially the park Monte Zero and Naval Park, which was finished in 1863. Moreover, of course with unforgettable Brioni.

At first glance, Pula seems to be the “dead end” road infrastructure of Croatia but this has substantially changed in recent years. The transport position of Pula is extremely important for the development of the city since Pula is now a new crossroad of Istrian roads. Traffic heart of Istria is Istrian Y, which ends in this ancient city. Port of Pula is naturally protected and an important Croatian Port. Pula received its present appearance at the end of the 19th century, when the Austro-Hungarian decided to change the city to the main war port. Several strategic positions were occupied by the military. Near Pula are 20 forts that were built during the Austrian army in 19th century. Pula was then the main maritime port of the Hapsburg monarchy. One of the most visited is Fort Punta Christo, which during the summer becomes the venue for musical events of the alternative scene.

Tourism for the last thirty years defined the image of the city which is driven by the geographical position, mild climate and beautiful nature in combination with cultural and historical monuments such as the Arena. The intensive development of tourism started in the 19th century. The greatest acceleration occurred during the tourism boom period from 1970 to 1987, when 10 hotels and two tourist villages were build. Most tourist facilities are concentrated in the southern part of the city around Veruda canal in Stoja area, Verudela and Veruda.
Culture and various festivals are an important engine of tourism. Pula lives for the festivals. This year for example, Outlook Festival and Dimensions Festival attended over 23.000 participants. Fort Punta Christo is known among all music lovers who are also the promoters of the city. Pula is considered as one of the festival capitals of Croatia with more than 1000 events annually.

The largest congress provider is Arenaturist, which completely renovated convention centre in the Park Plaza Histria Hotel. Hall Ulika can accommodate up to 700 guests. For smaller gatherings and meetings are available three smaller conference rooms. The Hotel with its congress offer became the centre of new congress story of Pula. The advantage is the possibility of accommodation in different categories within the hotel resort and a rich offer of incentive experiences. Smaller conference rooms are in Hotel Brioni and Park Plaza Medulin Hotel.

The city has a very large concentration of special venues. From this perspective, Pula is extraordinary meetings destination. We can start with the famous Arena and all the way to fortresses that surround the city and the famous Brioni. An interesting attraction and a special venue in Pula is Kaštel. Star-shaped castle with four towers located at the top of the central hill of the old town. In the castle, you can find Historical Museum of Istria. Different type of urban spaces are available for the purpose of meetings.

Pula was marked by a turbulent and rich history in which developed a specific urban culture of the city. Intensive demilitarization has left a series of empty spaces, which are suitable for transformation into congress centres. The company Brijuni Riviera d.o.o. is responsible for transformation process in Istria. An example of how to take advantage of abandoned industrial building is near Rovinj. We hope that the tourism strategies will place congress tourism into a new strategy.

Company Arenaturist has taken the development of congress tourism seriously and enthusiastically, and the first major events have already returned to Pula. With the investment cycle that lasts since 2011, Arenaturist renovated 1500 hotel rooms, which have risen the destination to a 4 congressional stars. It is also necessary to build the image of destination for which would urgently need Convention Bureau. Congress tourism is meant for Pula.


July 2017
Seasplash is surely unique in the mixture of acts and genres it brings together – reggae, ska, jungle, drum ‘n’ bass, dubstep and electro, to name just a few!

July 2017
The Pula Film Festival is the oldest Croatian film festival which is held annually in a Roman amphitheater known as the Pula arena since 1954.

September 2017
A pure distillation of electronic music’s finest purveyors from across House, Techno, Disco, Jazz, Funk, Soul, Drum & bass and much more, all in the unique location of an abandoned 19th century fort, on the Croatian seaside.

September 2017
Outlook Festival is an electronic music festival. Reggae, dubstep, jungle, drum & bass, grime, hip-hop, garage, techno and house are all ably represented, by both veterans of the scene and exciting new talent.

September 2017
Biggest motorcycle party in Croatia!



5 – excellent meetings destination
4 – quality meetings destination
3 – reccommendable meetings destination
2 – average meetings destination
1 – so so

A. Natural and cultural factors: 4.59

The strategic position of the well-protected bay that represents the natural harbour was the main reason for the emergence and development of the city which similar to Rome expands on seven hills. Diverse coastline with three islands has always been the attractive because of the high experiential value, cultural and historical monuments and strategic position.

B. General and transport infrastructure: 4.18

Pula is the meeting point of important transport crossroads. Towards the north is connected by rail with Slovenia and Italy. The skeleton of Pula road connections represents an Istrian Y highway. Pula is traditionally connected with marine lines. However, it lately strengthens the air transport via the airport near the city. The quality of life in city is solid, added value represent a number of green areas.

C. Tourist infrastructure: 4.29

Tourism is based on the natural characteristics of the 44.3 km of indented coastline and rich cultural and historical heritage. Until recently, the tourist offer of Pula was concentrated in the company Arenaturist and many camps around the city. Nautical tourism is also developed. The city with a thorough renovation of Pula’s hotels gained a high quality hotel infrastructure that accelerated the development of congress tourism.

D. Meetings infrastructure: 3.90

A company Arenaturist with convention centre in Park Plaza Histria Hotel represents the skeleton of the congress offer. The city has an exceptional number of special venues, which were already exploit by the organizers of music festivals. We are missing a more planned approach to the development of congress tourism, where Pula seems to be perfect for it.

E. Subjective grade: 3.99

Pula is a specific and highly attractive microsom, which was not a »trendy« but more rock city that will impress congressional visitors with sincerity and content. Content including University and the urban scene, separates Pula from other Istrian destinations and represents the humus for the further congress development.

F. Marketing buzz: 3.94

Pula is still dimly recognizable as a meetings destination and is mainly focused on the local Croatian market. For breakthrough and improvement of congressional image would require Convention Bureau which would be able to connect providers and ensure international marketing.

Natural and cultural factors:4.59
General and transport infrastructure:4.18
Tourist infrastructure:4.29
Meeting infrastructure:3.90
Subjective grade:3.99
Marketing Buzz:3.94
ICCA index:1.02
Numbeo quality of life Index:4.00
Global Peace Index:3.70


Kupelwieser on Brijuni
Why Kupelwieser bought Brioni islands and who helped make them amazing. It is 1893 and Brijuni islands are malarious and abandoned. But, that year everything changed – a famous Austrian businessman Paul Kupelwieser decided to buy Brijuni and make an agricultural and cultural centre there. A growing military port in Pula inspired him to do this and he gathered experts’ team from different areas to help him renew Brijuni islands Be a part of this unusual walk through Brijuni, meet famous persons who transformed Brijuni into a paradise on Earth and travel with us to Austro-Hungarian era with Paul Kupelwieser and his collaborators.


Pula is a city of intoxicating flavours, scents and multiple images. Only when you experience it, it becomes clear why it’s also a great meetings destination. Pula as a regional centre of Istria is in terms of congress tourism currently less developed than some tourist destinations in Istria. The role of the regional congress centre took Rovinj with intensive investment, partly Poreč and cities of NW Istria. Current investments of company Arenaturist incite very high degree of optimism since the city acquired a high quality infrastructure. Along with the urban culture of the city and number of higher education institutions, the potential for congress tourism in Istria is among the largest.


TAVERN BATELINA – Near Pula you will find for many the best Croatian restaurant Tavern Batelina. The restaurant has impressed the famous Anthony Bourdain when he discovered Croatia. The restaurant is synonymous for authentic sea cuisine as served only what they caught. Exquisite!


Tourism Office Pula
Forum 3
52100 Pula
tel. +385 52 219 197
fax +385 52 211 855



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