The capital of Istria is the fifth largest Croatian city in the south of the Istrian peninsula. In the collective memory, Pula is known after Roman amphitheatre or Arena, which is a kind of precursors of congress tourism. It is the sixth largest amphitheatre in the world, which construction started during the reign of Emperor Augustus. The construction was completed by Claudius and the final form was given at the time of Emperor Vespasian. The amphitheatre is still used especially during the summer festivals and various cultural events as well as a special venue. Pula is in my memoirs directly connected with the green areas and parks, especially the park Monte Zero and Naval Park, which was finished in 1863. Moreover, of course with unforgettable Brioni.
At first glance, Pula seems to be the “dead end” road infrastructure of Croatia but this has substantially changed in recent years. The transport position of Pula is extremely important for the development of the city since Pula is now a new crossroad of Istrian roads. Traffic heart of Istria is Istrian Y, which ends in this ancient city. Port of Pula is naturally protected and an important Croatian Port. Pula received its present appearance at the end of the 19th century, when the Austro-Hungarian decided to change the city to the main war port. Several strategic positions were occupied by the military. Near Pula are 20 forts that were built during the Austrian army in 19th century. Pula was then the main maritime port of the Hapsburg monarchy. One of the most visited is Fort Punta Christo, which during the summer becomes the venue for musical events of the alternative scene.
Tourism for the last thirty years defined the image of the city which is driven by the geographical position, mild climate and beautiful nature in combination with cultural and historical monuments such as the Arena. The intensive development of tourism started in the 19th century. The greatest acceleration occurred during the tourism boom period from 1970 to 1987, when 10 hotels and two tourist villages were build. Most tourist facilities are concentrated in the southern part of the city around Veruda canal in Stoja area, Verudela and Veruda.
Culture and various festivals are an important engine of tourism. Pula lives for the festivals. This year for example, Outlook Festival and Dimensions Festival attended over 23.000 participants. Fort Punta Christo is known among all music lovers who are also the promoters of the city. Pula is considered as one of the festival capitals of Croatia with more than 1000 events annually.
The largest congress provider is Arenaturist, which completely renovated convention centre in the Park Plaza Histria Hotel. Hall Ulika can accommodate up to 700 guests. For smaller gatherings and meetings are available three smaller conference rooms. The Hotel with its congress offer became the centre of new congress story of Pula. The advantage is the possibility of accommodation in different categories within the hotel resort and a rich offer of incentive experiences. Smaller conference rooms are in Hotel Brioni and Park Plaza Medulin Hotel.
The city has a very large concentration of special venues. From this perspective, Pula is extraordinary meetings destination. We can start with the famous Arena and all the way to fortresses that surround the city and the famous Brioni. An interesting attraction and a special venue in Pula is Kaštel. Star-shaped castle with four towers located at the top of the central hill of the old town. In the castle, you can find Historical Museum of Istria. Different type of urban spaces are available for the purpose of meetings.
Pula was marked by a turbulent and rich history in which developed a specific urban culture of the city. Intensive demilitarization has left a series of empty spaces, which are suitable for transformation into congress centres. The company Brijuni Riviera d.o.o. is responsible for transformation process in Istria. An example of how to take advantage of abandoned industrial building is near Rovinj. We hope that the tourism strategies will place congress tourism into a new strategy.
Company Arenaturist has taken the development of congress tourism seriously and enthusiastically, and the first major events have already returned to Pula. With the investment cycle that lasts since 2011, Arenaturist renovated 1500 hotel rooms, which have risen the destination to a 4 congressional stars. It is also necessary to build the image of destination for which would urgently need Convention Bureau. Congress tourism is meant for Pula.
WHAT'S HOT IN 2017
RECOMMENDABLE MEETINGS DESTINATION
5 – excellent meetings destination
4 – quality meetings destination
3 – reccommendable meetings destination
2 – average meetings destination
1 – so so
|PULA INDIVIDUAL GRADES 2016|
|Natural and cultural factors:||4.59|
|General and transport infrastructure:||4.18|
|Numbeo quality of life Index:||4.00|
|Global Peace Index:||3.70|
BEST INCENTIVE IDEA
COMPARISION WITH THE REGION
Pula is a city of intoxicating flavours, scents and multiple images. Only when you experience it, it becomes clear why it’s also a great meetings destination. Pula as a regional centre of Istria is in terms of congress tourism currently less developed than some tourist destinations in Istria. The role of the regional congress centre took Rovinj with intensive investment, partly Poreč and cities of NW Istria. Current investments of company Arenaturist incite very high degree of optimism since the city acquired a high quality infrastructure. Along with the urban culture of the city and number of higher education institutions, the potential for congress tourism in Istria is among the largest.
TAVERN BATELINA – Near Pula you will find for many the best Croatian restaurant Tavern Batelina. The restaurant has impressed the famous Anthony Bourdain when he discovered Croatia. The restaurant is synonymous for authentic sea cuisine as served only what they caught. Exquisite!