GLASGOW VS ZAGREB
A current comparison of the closest competitors on the 2015 ICCA scale following the Kongres travelogue methodology – meetologues.
Glasgow has realised an urban transformation and has become the congress city in which people want to organise events. This is supported by excellent infrastructure and the connectivity of all players. In the field of infrastructure the King is the Scottish Exhibition & Conference Centre. It is an events hub that can’t be compared to any other venue in Europe, as it combines a comprehensive range of hotels, special venues and excellent accessibility. It is not surprising that on the ICCA scale last year, Glasgow surpassed destinations such as New York, Munich, Washington, Dublin and Beijing. Looking at the number of events, Glasgow is even ahead of cities such as Melbourne, Geneva, Chicago, Florence, Cape Town and Los Angeles (of 400 cities, Glasgow was ranked in 28th place in 2015). Within the UK, only London has surpassed Glasgow.
Zagreb makes a good impression on the visitor. Zagreb is a great small place in terms of accessibility and transport. For a foreigner, the first impression is certainly Central European. Generally, the city is safe, clean, comfortable and friendly to congress participants. The good ratio between price and quality is especially attractive; this has a positive impact on the competitiveness of the destination. As its main advantage, we would highlight the compactness and high quality of hotel accommodation, which combined with cultural and historical heritage, is the formula for success. Everything is seasoned with the right dose of metropolitan character and friendliness of the locals. It is well established in the international congress market and in addition to Ljubljana and Belgrade it represents the future backbone of the meetings industry in the region.