Ljubljana has events written in its genome. Long before the emergence of the meetings industry, as we know it today, in 1821 Ljubljana hosted the Congress of the Holy Alliance. The city is picturesque, attractive and friendly to congress guests. According to its conference and accommodation infrastructure, Ljubljana belongs to the group of capitals suitable for medium-sized and smaller meetings (up to 2.500 partici- pants). It is positioned side by side with the new EU member states and geographically in the region of the Western Balkans. Ljubljana is friendly and favorable to the meetings industry while competitive in terms of price and quality at the same time. Among all regional capitals it also has a very good image.
Edinburgh is a top destination, which is blessed with outstanding cultural and historical heritage. The destination is in its mature phase, with a fully developed congress infrastructure and excellent destination management. Four universities and numerous centers of excellence in science and art related to the Edinburgh Science Triangle are a guarantee for further successful development of the destination. Congresses and events are a part of a scientific breakthrough and further development of the city, as it stimulates numerous multiplier effects. The key stakeholders in Edinburgh are aware of this and this message should also be transmitted as an example of best practice in new European destinations.