Writen by Miha Kovačič
But is it just a fad or is it something that will stay and change the way we meet? Do we realise any change in millions of meetings organised daily around the globe?
I doubt it. The majority of meetings are still organised the “old way”. Inviting people to a conference, followed by registration, than sending them to the meeting room where speaker presents his topic, of course in PowerPoint. Sometime there is a coffee break, followed by another set of presentations or discussions, lunch and so on until end of the day. For a two day conference just multiply everything with two. Of course having good Wi-Fi in the meeting room and during coffee breaks and lunch is crucial, so participants can follow up their e-mails and social media channels.
Meetings cost money. And it does not matter whether this is a corporate meeting or an association conference or government event. They all represent expenses but they also represent investment for the company/institution/Government. We know that people are the biggest asset that company or institution or Government has. Meetings are part of businesses. And each business has an objective. Sooner or later meetings will have to demonstrate their return on investment. But in meetings industry you can not apply simple mathematical equations.
Meetovation created by Danish meetings industry says: “A meeting has to create value on several levels and affect each meeting participant.”
In order for a meeting to create value we need to apply different techniques and knowledge, all united under the name Meeting Design.
Business consultant Mary Boone proposes the following definition of meeting design: “Meeting Design is the purposeful shaping of both the form and the content of a meeting to deliver on crucial business objectives.”
This definition understands that meetings come in different shapes, sizes, cultures, participants, professions and more. Each meeting has its own DNA, not to mention the meeting participants. As a meeting owner you have to apply the right tools to bring meeting participants to the level set in meeting objectives.
I am glad that I was recently a part of a new meeting design concept called Conventa Crossover. The meeting owner had the courage to apply the Meeting design to its maximum. From the very first stage, the meeting stakeholders were involved in creation of a new meeting concept for Slovenia and the region. And I believe that was crucial for the success of the event.
Under the slogan “Power to the Meetings” meeting owner defined 10 points that needed to be part of the event. Nothing was left to the coincidence. The two-day conference that I had the privilege to co-create was a fantastic eye opener and experience for me, my team, Slovenian meetings industry and for all the participants, even for renown international speakers and meeting professionals. Being a part of the meetings industry for two decades is like opening a new horizon on the sky.
I am overjoyed that the knowledge demonstrated at Conventa Crossover has been acknowledged and will be presented on the stage at the forthcoming global educational event.
The job of a meeting planner is not just the organisation of the meeting. It is the job of organizing the best possible meeting. A lot of knowledge and energy is needed to succeed in that today. But I don’t see any other way than this one, otherwise the “old way” of meetings will become virtual.