ibtm events has selected Poken, the 360º event platform, as the technology provider of choice to power its Hosted Buyer compliance programme at forthcoming shows, ibtm arabia in Abu Dhabi and at ibtm america in South Florida, following the successful implementation of its proven smart event technologies at ibtm america in 2015 and 2016.
During ibtm arabia (7th-9th February 2017) and ibtm america (9th-14th June 2017), ibtm events will be able to track Hosted Buyer meetings via Poken’s fully integrated platform. Meetings will be conducted in exhibitor meeting pods across both venues each equipped with an NFC/iBeacon/3G smart reader or “Touchpoint”.
Both events will adopt Poken’s smart event model, integrating smart badges and readers for optimum use of Poken’s unique features.
On arrival, all attendees will receive a Poken interactive USB device and a smart badge, which will enable them to check into each meeting by touching either device to a small wireless reader embedded in a coaster on each meeting table. In addition, Poken will be providing on-site badge and meeting schedule printing through its custom 15-inch touchscreen tablets and a full featured event mobile app for participants to review their schedule and key event information.
Kate Shepherd, Head of Marketing Operations, ibtm events at Reed Exhibitions, adds: “In past years, using Poken’s tools has boosted meeting attendance, while providing great functionality to participants who can review their event journey online, during and after the show. Using the right technology partner has meant that implementing advanced digital tools into our show has been nearly seamless for our team, yet has provided our stakeholders with an advanced smart event experience.”
Poken’s intelligent software platform will send automated reminders to attendees about upcoming meetings and will allow attendees to collect contact information and digital brochures from a number of knowledge forums and networking sessions.