Ahead of this year’s International Hotel Investment Forum in Berlin, Hilton (NYSE: HLT) has announced that it has passed the milestone of 100,000 rooms trading across its Europe, Middle East & Africa portfolio.
The news comes in a period of unprecedented global growth for the company. In EMEA specifically, this has seen net unit growth of more than 20,000 rooms in the past three years, a trend which is set to continue with close to 40,000 rooms currently under construction and expected to open by the end of 2020.
- A burgeoning pipeline is set to double the number of Hampton by Hilton and Hilton Garden Inn hotels over the next three years.
- This year has also seen Hilton’s upscale DoubleTree by Hilton brand open its 100th property in the region, (DoubleTree by Hilton Madrid Prado).
The city of Reykjavik, Iceland became home to the world’s first Canopy by Hilton in 2016
- Curio – a Collection by Hilton has already accumulated 16 trading and pipeline properties in EMEA.
Hilton’s EMEA growth in numbers:
5,477 new rooms opened in 2016 helped reach the 100,000 landmark
23,384 rooms added in the past three years alone
11,000+ rooms expected to open in 2017 and 40,000+ by the end of 2020
64,000+ total rooms in Hilton’s EMEA pipeline
Approximately 50% of Hilton’s pipeline located in Middle East & Africa