Home NEWS Prepare your sneakers for the IMEXrun

Prepare your sneakers for the IMEXrun

After 4 sold-out editions in Frankfurt and Las Vegas since 2015, the IMEXrun is back, bringing with it opportunities to accelerate business via networking in a fun run along Frankfurt’s River Main this May 17th at 07:00 am. As usual The IMEXrun, will take place on the second day of IMEX. The run concept is developed and organised by events by tlc, an Experience Incoming company, driven by its strong belief in the unique ability that sport has to enhance corporate responsibility, personal development and the promotion of a healthy lifestyle. This edition presents a new way of sponsorship as “Team sponsors” and is supported by Taipei and Switzerland Tourisms. Registrations are open through IMEX website free of charge to all IMEX participants.

The IMEXrun is an important part of IMEX’s “Be Well at IMEX” initiatives. These include a selection of health & wellbeing education sessions, the Be Well Lounge which is a device-free space to take time out or join relaxation or mindfulness classes and an online wellness guide with useful tips including healthy food options on offer at IMEX cafés and exhibitor stands.

“We are delighted to be working with events by tlc for the 3rd year to organise the IMEXrun. It has become an iconic part of the IMEX show week and is integral to our Be Well initiatives – encouraging everyone to stay well and keep up a healthy routine to help them be even more productive at the show. events by tlc have played a crucial role in making the IMEXrun such a success.” says Carina Bauer, CEO of IMEX.

Nicole Bühlmann from Switzerland Convention & Incentive Bureau, states “A little exercise works wonders, especially out in nature. The IMEXrun offers all participants a welcome change – one that we at Switzerland Convention & Incentive Bureau are happy to support.”

Fontine Leng from Tapei City Government, says that “In recent years, leisure sport tourism has also been a key city initiative, with vigorous development. Each year Taipei City stages a number of renowned road-running events that highlight its riverside areas, such as the Taipei Marathon. It is thus hoped that through this sponsorship and cooperation, international visitors that will participate in this grand event will get to know Taipei, enjoying the opportunity to travel to the city.”

Diogo Assis, group events by tlc CEO states “We are proud that this fun run grew to the point it became crucial for many as a way to balance the intense work days at IMEX and also happy that the industry adopted in large scale such an initiative which offsets all the great social events around IMEX and connect people through sports”.

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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.