Saša Vučković is art director, graphic designer and co-founder at Stožer boutique agency, focusing on the creative and strategic side of a marketing process. They are one of the pioneers of guerrilla marketing in Croatia and keep out of the box approach with every project. Saša loves working on visual identities and interior decoration design.
Q: What do you love about your job the most?
Diversity, freedom, playfulness & exercising my mind every day with a project that is in my hands in that moment.
Q: Where do you see the biggest opportunity in marketing and MICE industry?
To create an experience, to not sell the global mind-set just because we can, to focus on local specific things and to highlight them. This industry is the one that should present the diversity and colours of the world and show people how to experience and live this world.
Q: How do you deal with marketing jungle on daily basis?
I try not to think about it, turn off my ego and work on a solution of a problem. I clear my head by riding a motorcycle.
Q: How did the best events you attended so far make you feel?
I like to meet and learn from other people. It’s always nice to see and experience ideas that come alive at the launch of the event. I really appreciate work behind the events and of all the people involved. Event manager is just a title, without every piece and person event will not be what it could be.
PERSONAL – BACKGROUND
Q: Looking at your bucket list, what is the one thing that you really wish to cross off until the end of 2017?
Improving my bass guitar skills.
Q: If you could have dinner with anyone (alive or dead), who would you have dinner with and why?
Every man is original in some way or another … so just name a place and a menu.
Q: What would you share with our participants if you would have only one minute?
Take more, much, much more, express everything you want, then take a minute, gather everything you said and be creative with it… that is the right way.
Q: What are you bringing to Conventa Crossover?
How to wrap your idea in a colorful paper.