Dubai officially welcomed one of its largest ever incentive groups, with more than 12,000 visitors from over 100 countries worldwide arriving for the Forever Global Rally 2017, that took place from 2-11 April. Dubai Business Events, the city’s official convention bureau, successfully won the bid in 2015 to host USA-based Forever Living’s annual trip with the support of a number of local stakeholders, including Dubai World Trade Centre (DWTC), Emirates and other key suppliers to the tourism and hospitality industry. The Forever Living Global Rally further built on the attractiveness and growth of Dubai as a destination for large incentive groups, notably demonstrated by Dubai hosting NuSkin in 2014.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing said:
 “Dubai has consistently captured the hearts of travellers from around the world, and has cemented its reputation of being an attractive destination for leisure and business. The growing influence of the incentive segment cannot be overlooked as it is a major contributor, not only towards the development of the overall business events industry, but also towards the success of the city’s tourism sector. Hosting the Forever Global Rally 2017 is a significant milestone for Dubai, and is testament to Dubai’s world-class physical infrastructure that is evidently capable of welcoming and accommodating large-scale groups. Dubai also continues to be attractive for incentive groups because of the large variety of activities and experiences that are available.”

As part of the Forever Global Rally 2017, engaging workshops and events were held at Dubai World Trade Centre, where announcements regarding new product launches were made, and the company’s financial results were disclosed to members and Forever Living business owners from around the world. Apart from annual sales meetings and networking events, the Rally also offered the opportunity for attending visitors to truly discover Dubai, as they experienced the city’s superior hospitality offerings, and the diverse range of leisure activities that Dubai is world-renowned for.

Nick Woodward-Shaw, Vice President – Global Events at Forever Living Products International said: 
“We were so excited to bring the 2017 Forever Global Rally to Dubai. As a destination, it delivered excitement, surprise, luxury and inspiration to every one of our 12,000 guests. There’s so much to see, so much to do and Dubai has a support network and infrastructure that can comfortably deal with very large groups like our own. Together with our wonderful, local event partners, we brilliantly delivered ‘An Experience Like No Other’. Thank you, Dubai.”


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