On 22nd May 2017, Serbian capital Belgrade, hot meeting spot destination welcomed regional and international guests to celebrate this special moment with 10 Years of Serbia Convention Bureau celebrating its jubilee and a marvellous gala dinner at Hyatt Regency Belgrade. Bringing together the most important stakeholders and partners who have contributed to the positioning of Serbia as a recognizable destination for congress and other business events and CB representatives thanking them gracefully for being a part of their story so far and hoping to be also a part of their future.

In 2007, 10 years ago, Serbia opened its Convention Bureau as a special department of the National Tourism Organisation of Serbia with goal to promote the country as great international meeting destination. Starting in 2007 and being ranked the 69th congress destination in the world and with only 11 international conferences, today Serbia CB after 10 years and especially after last 6 years solidify its place among top 50 in the ICCA Country & City Rankings list with the score and around 70 events. These results testify about the continuity in the work of the meetings industry in Serbia, allowing potential organizers of the congresses to have clear idea about the reliability and quality of services on the destination.

Gala dinner anniversary event guests included representatives of public and academic institutions in the field of tourism and hospitality industry, scientific community, as well as representatives of hotels, specialized DMC and PCO travel agencies and other service providers. Acting Managing Director of the National Tourism Organisation of Serbia, Mrs. Marija Labović and representative of Serbia Convention Bureau, Mr. Igor Kovačević, proved to be professionals working in the meeting industry, the industry that praises itself on the moto “business is personal”, welcoming each and every guest at the gala dinner. On behalf of the Government of the Republic of Serbia, the participants were welcomed by representatives of the Ministry of Trade, Tourism and Telecommunications, Ms. Renata Pindžo, Deputy Minister, and in front of the Ministry of Public Administration and Local Self-Government, Ms. Ana Ilić, from the Cabinet of the Minister.

Serbia Convention Bureau

Serbia Convention Bureau operates as a department of the National Tourism Organisation of Serbia and, like majority of bureaus, is responsible for promoting the country as an international meetings destination. Partners of SCB include hotels, conference venues, PCO and DMC agencies, as well as other service providers within the business travel industry. With their consistent and professional services, Serbia is becoming popular meeting destination, inviting with easy access in the middle of Europe, being new and fresh destination, amazing and well-known Serbian hospitality in combination with great professional meeting industry experts, just superb Serbian culinary, buzzing nightlife and entertainment (especially in Belgrade, the city that never sleeps) and all in all great value for money destination. Without a doubt, the Serbia’s meetings industry is going even stronger into the next decade with largely modernised infrastructure, revamped national airline and brand new hotels among other assets.

Serbia Convention Bureau – congratulations on your 10th anniversary! We salute you and wish you many more great and amazing stories in the future!


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