LET'S GET SOCIAL

A lot of our readers often ask us the same simple question: ‘How do I get the most out of my social media account?’ Using analytical tools like Facebook Insights and Twitter Analytics we’ve prepared an illustrative example of how you can maximize your social media potential.

If you post too little your content may never be seen, but if you post too much people begin to tune you out or maybe even un-follow you completely. So…

BE PATIENT AND KEEP THE QUALITY

 BEST DAY TO POSTBEST TIME TO POSTHIGHEST LEVEL OF B2B ACTIVITY
Tuesday, Wednesday and Thursday9 am - 4 pmBetween 9 am - 7 pm
Wednesday, Thursday1 pm - 3 pmBetween 12 pm - 6 pm
Wednesday, Thursday8 am - 10 am
4 pm - 6 pm
Between 8 am - 6 pm
Every day8 am - 11 amBetween 8 am - 3 pm

Tweets with images result in a 55% increase in leads

Leads 55%

ENGAGE, DAILY, HOURLY, REGULARLY

 FREQUENCY OF POSTSMINIMUM PER WEEKLIFESPAN OF A POST
1 - 2 posts a day3 posts a week150 minutes
3 - 4 posts a day5 posts a week18 minutes
1 post a week1 posts a week24 hours
1 post a day4 posts a week48 hours

Photos generate 53% more likes and 104% more comments than text posts on Facebook

Likes 53%
Comments 104%

FIND THE RIGHT TOOL FOR THE JOB

CONTENT

1. Grammarly
Instant Grammar Checker
www.grammarly.com

2. CoSchedule Headline Analyzer
Headline Analyzer
www.coschedule.com

3. Hemingway
Text editor
www.hemingwayapp.com

4. Evernote
Manage notes and ideas
www.evernote.com

VISUAL

1. Canva 
Simple graphic design
www.canva.com

2. Stencil
Image design site
www.getstencil.com

3. BeFunky
Free photo editing site
www.befunky.com

4. Piktochart
Infographic maker
www.piktochart.com

MANAGEMENT

1. CoSchedule
All in one editorial calendar
www.coschedule.com

2. Buffer
Social media management
www.buffer.com

3. Bitly
A link management platform.
www.bitly.com

4. SumoMe
Pop-up and Opt-in forms
www.sumo.com

This is just some of the tools that have proved to come in handy with the work we do. In addition to these tools, you also need to be using analytical engines like Google Analytics, Facebook Insight, and Twitter Analytics, or Socialbakers, Alexa and Klout for B2B events.

FIND CONTENT THAT WILL INTEREST YOUR AUDIENCE

WHAT TO POST

Behind the scenes stories from hotels and venuesDestination short stories and news with imagesBlog posts: expert articles'Behind the scenes' photos
Interviews: Who is Who, Young Talents...Venues short stories and news with imagesWhite papers and e-booksPhoto from events
Good practice event case studiesQuotes from live eventsMICE news with focus on regional newsPhotos of your destination
Off the beaten track stories with new innovative productsInspirational quotes and ideasHotel and destination evaluationsInfographics
Short tips and tricks for event organisationVideos from events and destinationStatistics and dataVideos from events
Destination reportages‘How to’ tips for event organisation‘How to’ tips for event organisationQuotes and tips under photos
Incentive ideasShort announcements on events etcInterviewsPhotos that have nothing to do with your MICE product
Columns with your independent opinionWhat's hot stories about venuesYoung talents: next generationCurated content
Old popular contentRecommendationsOld popular contentInteresting facts

Create posts that ask your audience for their ideas, opinions or even advice.Your followers will love giving their thoughts.

YOU'LL WANT TO KNOW THESE HASHTAG TRENDS

Event planners
#EventProfs
#EventPlanning
#eventplanner
#eventbusiness
#meetingplanners

Event technology
#EventTech
#eventplatform
#livestream
#eventtechtalk

Hotels
#hotels
#hotelprofs
#hoteliers

Venues
#Venues
#conventioncentre
#newvenues

Meetings
#GreenMeetings
#meetingdesign
#meetingprofs
#eventdesign
#eventmarketing

Association
#associations
#MPI
#ICCA
#PCMA

General
#conference
#events
#eventmarketing
#eventtrends
#exhibitions
#tradeshow
#experiential
#contentmarketing
#convention
#training

Social media is a boost for your MICE stories

A well-balanced mixture of social media and content marketing is the winning formula right now. Social media creates awareness about your brand and at the same time channels your audience to other content on your website. Through its viral potential, social media is also a great source of information about the trustworthiness of your congress service. The only way to achieve that is by using different content marketing tools, from posting informational articles, webinars and demo videos through to good practice cases and white papers. Professional profiles in the fields of content distribution, such as photographers, graphic designers, video producers and journalists, are also the key to social media success.

gorazd-cad

An article by
Gorazd Čad, Editor in Chief

A long time congress tourism addict, Gorazd has many years’ experience in creating, planning and organizing large congress projects in cooperation with some of the most respected institutions in the region. He is an accomplished advisor for marketing success in corporate events and congress centers and the owner of Toleranca marketing agency. Gorazd has established himself as the founder and editor of Kongres Magazine and the co-creator of Conventa Trade Show.

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