LET'S GET SOCIAL
A lot of our readers often ask us the same simple question: ‘How do I get the most out of my social media account?’ Using analytical tools like Facebook Insights and Twitter Analytics we’ve prepared an illustrative example of how you can maximize your social media potential.
If you post too little your content may never be seen, but if you post too much people begin to tune you out or maybe even un-follow you completely. So…
BE PATIENT AND KEEP THE QUALITY
| BEST DAY TO POST | BEST TIME TO POST | HIGHEST LEVEL OF B2B ACTIVITY | |
|---|---|---|---|
 | Tuesday, Wednesday and Thursday | 9 am - 4 pm | Between 9 am - 7 pm |
 | Wednesday, Thursday | 1 pm - 3 pm | Between 12 pm - 6 pm |
 | Wednesday, Thursday | 8 am - 10 am 4 pm - 6 pm | Between 8 am - 6 pm |
 | Every day | 8 am - 11 am | Between 8 am - 3 pm |
ENGAGE, DAILY, HOURLY, REGULARLY
| FREQUENCY OF POSTS | MINIMUM PER WEEK | LIFESPAN OF A POST | |
|---|---|---|---|
| 1 - 2 posts a day | 3 posts a week | 150 minutes |
| 3 - 4 posts a day | 5 posts a week | 18 minutes |
| 1 post a week | 1 posts a week | 24 hours |
| 1 post a day | 4 posts a week | 48 hours |
FIND THE RIGHT TOOL FOR THE JOB
CONTENT
1. Grammarly
Instant Grammar Checker
www.grammarly.com
2. CoSchedule Headline Analyzer
Headline Analyzer
www.coschedule.com
3. Hemingway
Text editor
www.hemingwayapp.com
4. Evernote
Manage notes and ideas
www.evernote.com
VISUAL
1. Canva
Simple graphic design
www.canva.com
2. Stencil
Image design site
www.getstencil.com
3. BeFunky
Free photo editing site
www.befunky.com
4. Piktochart
Infographic maker
www.piktochart.com
MANAGEMENT
1. CoSchedule
All in one editorial calendar
www.coschedule.com
2. Buffer
Social media management
www.buffer.com
3. Bitly
A link management platform.
www.bitly.com
4. SumoMe
Pop-up and Opt-in forms
www.sumo.com
FIND CONTENT THAT WILL INTEREST YOUR AUDIENCE
WHAT TO POST
| | | |
|---|---|---|---|
| Behind the scenes stories from hotels and venues | Destination short stories and news with images | Blog posts: expert articles | 'Behind the scenes' photos |
| Interviews: Who is Who, Young Talents... | Venues short stories and news with images | White papers and e-books | Photo from events |
| Good practice event case studies | Quotes from live events | MICE news with focus on regional news | Photos of your destination |
| Off the beaten track stories with new innovative products | Inspirational quotes and ideas | Hotel and destination evaluations | Infographics |
| Short tips and tricks for event organisation | Videos from events and destination | Statistics and data | Videos from events |
| Destination reportages | ‘How to’ tips for event organisation | ‘How to’ tips for event organisation | Quotes and tips under photos |
| Incentive ideas | Short announcements on events etc | Interviews | Photos that have nothing to do with your MICE product |
| Columns with your independent opinion | What's hot stories about venues | Young talents: next generation | Curated content |
| Old popular content | Recommendations | Old popular content | Interesting facts |
YOU'LL WANT TO KNOW THESE HASHTAG TRENDS
Event planners
#EventProfs
#EventPlanning
#eventplanner
#eventbusiness
#meetingplanners
Event technology
#EventTech
#eventplatform
#livestream
#eventtechtalk
Hotels
#hotels
#hotelprofs
#hoteliers
Venues
#Venues
#conventioncentre
#newvenues
Meetings
#GreenMeetings
#meetingdesign
#meetingprofs
#eventdesign
#eventmarketing
Association
#associations
#MPI
#ICCA
#PCMA
General
#conference
#events
#eventmarketing
#eventtrends
#exhibitions
#tradeshow
#experiential
#contentmarketing
#convention
#training
An article by
Gorazd Čad, Editor in Chief
A long time congress tourism addict, Gorazd has many years’ experience in creating, planning and organizing large congress projects in cooperation with some of the most respected institutions in the region. He is an accomplished advisor for marketing success in corporate events and congress centers and the owner of Toleranca marketing agency. Gorazd has established himself as the founder and editor of Kongres Magazine and the co-creator of Conventa Trade Show.
