Three municipalities of the north-west Slovenia, Bovec, Kobarid and Tolmin, joined their local tourism offices and established a shared association, Tourism Soča valley with a new director, Janko Humar.

Tourist information centres in Bovec, Kobarid, Tolmin and Podbrdo remain at their current location with new Tourism Soča valley’s headquarters at the Bovec airport. Ongoing programme of municipalities Bovec, Tolmin and Kobarid are in full swing, with planned new shared web portal for the valley, booking system, social media channels and other IT infrastructure.

The new joined Tourism Soča valley is already a part of leading tourist destinations in new Slovenian tourism strategy. It is fair to expect that the joined association will also boost congress tourism in the area.

River Soča. Source: Think Slovenia.

About Soča valley
The Soča Valley region (Posočje) stretches from Triglav National Park to Nova Gorica. European hub for water sports offers rafting, hiking and skiing with rich historical sights and locations related to WWI, when soldiers occupied the mountains in the area. With Soča river and it’s tranquil blue-green colour, beauty and wilderness, this part of Slovenia is surely something not to be missed. Destination is ideal for incentive programs for small groups, that can enjoy the nature and adrenaline activities.

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