City of Design Slovenia is a pop-up centre for the creative economy and a place for new business opportunities, reflection and new visions, exchange and co-operation, ideas and solutions, and the presentation of the latest novelties. It is a space that has come to life in the former Mladinska knjiga print shop on Dunajska cesta in Ljubljana.
City of Design Slovenia is located at 123 Dunajska cesta street in Ljubljana. The atmosphere in the factory halls of Savin Sever’s architectural monument (the former Mladinska Knjiga printing house) is created by the high ceilings, contrasts of light, the scale of the exceptional industrial architecture and unexpected features, all powering the idea of a parallel city made from cardboard.
The vast majority of City of Design Slovenia is made from cardboard, from cheap, and perhaps even the cheapest, building material. The Faculty of Architecture (University of Ljubljana) designed the concept of place and objects, delivering a space with a story and a touch of creativity. The squares and streets inside the building are named after renowned Slovenian architects, as the building itself is both a former printing house and a cultural monument (the architect Savin Sever received the Prešeren Fund award in 1967) with great meaning to the newly created City of Design Slovenia, so the streets here are named after Jože Plečnik, Edvard Ravnikar and Savin Sever.
The first of the three halls in the City is the Royal Hall. It is named after the architect Niko Kralj, the author of the timeless Rex chair. The hall measures 1,600m2 and accommodates up to 800 visitors. The second of the three halls is the Pavlin Hall. It is named after the architect and designer Sergej Pavlin, the creator of the bottle of Cocta. The hall, at 1,600m2, also accommodates up to 800 visitors and offers many possibilities for creative scenic design. The third hall in the city is the Kogoj Hall. It is named after the designer Oskar Kogoj, the creator of the timeless and daring Gondola recliner. The hall measures 280m2 and accommodates up to 150 visitors.
The spaces are ideal for those who want to fascinate their guests, to surprise them and leave a sense of boldness on them. The City of Design Slovenia is a platform and definitely an experiment that is challenging for many different kinds of occasions.
The venue offers an excellent opportunity to organise various kinds of events, lectures and conferences, round tables, debates, presentations, meetings, exhibitions, fashion shows, photographic shoots, trade shows or parties. It also offers comprehensive technical, promotional and PR support, as well as a wide range of design and technical equipment.
The City of Design Slovenia can accommodate up to 2,500 people but is also suitable for significantly smaller events. Space can be reduced in a number of ways with the appropriate equipment of City of Design Slovenia.
In addition to festivals organised independently in City of Design Slovenia, they mostly host corporate events, with to date events having been hosted for Jack Daniel’s, Cynar, Peugeot, Compass, Gerebit…
There is adequate infrastructure in place for catering and customers can bring their own guest caterer for which the City of Design Slovenia can help with some advice and information.