day by day the meetings industry is, after the carefree summer days, getting closer to the busiest time of the year. Together with our love for the colourful window views and rustling sounds under our feet, we share with you the last novelties and hot topics in the meeting industry.
Enjoy the read and get ready for the November issue of the KONGRES magazine with new and bold topics.
Editor-in-Chief of Kongres Magazine
In September issue, you can read exclusive interviews with the CEO of Serbian Convention Bureau Igor Kovačević and with Peter Grk, Secretary-General of The Bled Strategic Forum.
In the section views, we entered the era of the Millennials — the 21st century of marketing. Views are all about the experiential marketing and its great masters who shared their opinion on the topic with us. We gathered some of the European top agencies’ answers: Bruce Henderson (Jack Morton Worldwide), Colja Dams (Vok Dams), Kevin Jackson (Live Com), Martin Schnaack (Avantgarde), Göran Göhring (Stagg & Friends), and Barbara Jemison (London & Partners).
The second part of the views is dedicated to three experiential marketing case studies.
BEHIND THE SCENES
In our Behind the Scenes segment, we took a closer look at Monaco’s little brother – Portopiccolo, an amazing host of luxury meetings in the Adriatic.
As you know, scenic roads are not just for fun, leisure travel and stunning views, but also for unique exhibition options and outdoor car launch possibilities! Think about it: wonderful scenery, fresh air, wide open roads leading to freedom – is it not this what cars are all about? From winding mountain roads to glistening city streets – it is all about finding the best locations to show off car’s abilities and looks. We searched for some majestic scenic roads and found them in Venice, Montenegro, Istanbul, Innsbruck, Salzburg, Carinthia, and Slovenian mountain pass – Kranjska Gora!
For this issue, we present you the Estonian capital Tallinn, the singing and skyping destination with the dynamic congress industry spirit.
Have you heard about the one in Turkey? Istanbul’s mega-airport with its futuristic look and the most advanced security presents a congress tourism booster, a vital measure for Turkey.