Krakow, Birmingham, and Naples out of European airports and Auckland, New Zealand were the runner-ups in the category, alongside Václav Havel Airport Prague. Airports are evaluated in the survey by representatives of air carriers who judge the way their requirements are handled by airports on a daily basis, the way relationships are built between airports and airlines as well as the way data and information are provided. They also focus on the incentive programmes offered by airports and the B2B and B2C marketing campaigns and communication activities pursued by airports. Prague Airport was recognized globally for the second time. In 2015, the airport won World Routes Marketing Award in Durban, South African Republic, last year, it was voted “Highly Commended Airport” in the prestigious Routes Europe Marketing Awards and it has been regularly shortlisted to receive the awards.
Since 1997, World Routes Marketing Awards are granted on a yearly basis by representatives of air carriers in five categories, out of which four reflect the size of the airport and the number of handled passengers, complemented by a separate category for the best destination marketing campaigns.
The World Routes Development Forum, the greatest international air transport event, witnessed its 23rd year in 2017. It is a platform for all stakeholders involved in air transport development, such as air carriers, airports, tourist organizations and more. Aviation services development and new routes are planned during the event.
Learn more at www.routesonline.com.