According to the new KPMG study prepared for the Prague Convention Bureau, the performance of Prague’s tourism business, of which a key part is the meeting industry, represented roughly 1.3 billion Euro in 2016, which is about one-third of the Czech Republic’s overall performance.
At the same time, it is also 6 to 7% of the economic performance of the capital, which makes tourism one of the most important economic sectors in Prague. Meeting industry accounts for 1.1% of Prague’s GDP, solely to the tourism industry it is for 15%.
On average, a congress delegate coming from abroad spends 218 Euro, which is four to five times more than the expenses of a usual visitor. Total revenues from the meeting industry, including sales to the local participants, reach up to billion Euro in multiplication.
The meeting industry also creates roughly 5.5% of the total employment in tourism in the metropolis. Meeting industry in the Czech capital has also predispositions for further growth. According to data from the Czech Statistical Office, 2016 was a year when the highest number of events in the last 10 years took place in Prague. “Prague, definitely, has a lot to offer to the event organizers,” adds Roman Muška, Director of the Prague Convention Bureau. Prague offers 243 conference facilities with a total capacity of over 169,000 persons.
Popularity of Prague is also confirmed by statistics of the International Congress Association ICCA. In the popularity ranking of the world congress destinations, annually published by the association, the Czech capital has long been maintaining its position around the 10th place.