In the era of sensory overload, the future of premium begins with a revival of the senses. This was the theme of Audi Design Exhibition 2017, a brand cultural engagement platform taking place for the fourth consecutive year as part of the 751 International Design Festival during Beijing Design Week.
Between September 27th and October 6th 2017, the exhibition attracted more than 12,000 visitors while presenting a series of interactive exhibits created to explore the role of sensory experience in innovative materials and the future of design.
This is the third consecutive year that VOK DAMS China has been the event agency for the exhibition. Each year, the agency transforms the Audi China Building located in Beijing’s main art district into a creative space for Chinese and International award-winning designers to experiment with new materials and to inspire an ideas exchange within the creative community in China.