Volkswagen_T_Roc

VOK DAMS – of one the leading International agencies for events and live-marketing – has been appointed as the agency for the central launch training of the latest Volkswagen SUV model; the new T-Roc.


The assertive Volkswagen T-Roc stands out from the competition with its expressive Crossover design and countless individualization options. These bold characteristics were the inspiration for the event motto: T-ROC EXPERIENCE 2017 – BORN CONFIDENT.

Divided into 16 groups per day, about 12,600 sales executives from the European dealer network will get acquainted with the new SUV and get to know about its individual details and bold personality until the end of November. A full and active 24-hour program will await them. Including exciting training sessions and intensive test drives. The T-Roc Central Launch Training is the first large scale event for the chosen venue; the Palau de Congressos in Palma de Mallorca, since the opening last August.

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