Q: Do you classify yourself as a person of practice or theory?
Actually both. Because I like to think through all the small details before seeing them in life. I–m used to take some ideas into pieces and think thru each and every part of my idea. But in practical part, I really like to solve different difficulties that might come surprisingly from nowhere. In Estonia the weather is the biggest surprise all the time. So eventually like both of these parts.
Q: What childhood dreams have you brought into your life?
The main dream was to have opportunity and freedom to decide which kind of job I would like to do my whole life. I wanted to have a job which is my hobby and a hobby what could also be my job. And now looking back, this main thing is achieved. Of course, there were many other smaller dreams also.
Q: If you imagine that an event is an ensemble, what instrument are you playing?
I would like to play drums. Drum player is always in the back and behind its instruments but drums have a very important role – they are responsible for the right rhythm of the song. And of course, a drum player has sometimes the opportunity to make a very loud solo.
Q: If you could have a supernatural ability, what would it be?
I would like to have the ability to change the weather like we want in arrangement phase. It would be also nice to change the weather during the event.
Q: What three things would you take with you to an uninhabited island?
I would take a family photo, a knife and a very voluminous book of marketing.
Q: What is your temperament type?
I just can’t sit still and do nothing. There has to be some movement all the time and of course towards to specific goal. I like to do things that make my life and my family more simple and comfortable. Sometimes I’m a little bit impatient but I always like to arrange things frankly.
Q: What is the best, most valuable advice you have been given?
I have been speaking at Tallinn University several times about recreation and event management. The most important thing that I always recommend is that youngsters should always accept (if possible) all different jobs that people are offering them. Starting from charity jobs, even if there isn’t any fee for that job. And its because you never know what kind of opportunities this job will give you. You will find new contacts, new ideas, new doors will be opened, new experiences and etc. It could life-changing for young people. People will notice your aspirations and they appreciate it.
Q: Which website do you open very first thing in the morning?
In the morning I like to read the news (different websites), especially news about marketing and sports.
Q: What are the main changes that have occurred in the views of the industry over the past 5 years?
The main thing is that competition has gone more tighter and the way events are made now. Video solutions and different IT solutions have become more important.
Q: Why is it important for you to be at the Baltic For Events?
Its important because one very simple reason. There are speakers not just from Estonia and Baltics but around Europe. Its very interesting to see and hear what kind of different things are made elsewhere, what kind of difficulties other countries have and how they manage them. It will give you different ideas, new contacts and opportunity to be in a company that has the same objective as everyone else at the forum – to change events more special with new ideas and experiences.
Q: What you will talk about and why?
In these few minutes that I have, I want to remind people that you can never forget one very simple rule about event management. The events that you arrange has to be always with special touch and effect to the people. I would like to show how simple activity has a bigger impact than a solution based on (for example) videos or IT solutions.
Unique face to face event for more than 300 event professionals and live communication leaders from the Baltic Sea Region.
Unique pan-Baltic platform for productive dialogue from all participants in the events and livecom industry and key event customers
Unique people who seek inspiration, new contacts, and new ideas.