With the explosion of marketing and PR channels, companies now want to apply an integrated approach to managing their communications for efficiency and effectiveness. However, finding people with the multifaceted range of skills and experience needed to manage integrated communications effectively remains a huge challenge.
One agency has taken on this challenge by inviting professionals to skill up, step up or move up, through the launch of their own integrated communications training program, the same as their staff go through when entering the company.
Zadro, award-winning integrated communications agency, today announced the launch of ZU –Zadro University (ZU) – a training program set to equip professionals with practical skills to fill the gap in an increasingly integrated market.
Four one-day sessions – “Safaris” – are open to marketing and communication professionals and teams, business owners, other agency staff and anyone who purchases communication services.
A mix of theoretical and practical training, each Safari will demonstrate how to combine the disciplines of marketing, public relations, social, digital and design with an integrative approach.
Integrated communications specialist Felicity Zadro, Founder and Managing Director of Zadro, said ZU was a response to the huge effort of teaching staff and clients about the power of integrated over the past 10 years. She said that their recruits are coming from a marketing or PR background; however, they need both skill sets in one person to do what they do.She added that, they wanted to find a way of streamlining the training process, ensuring they could share their knowledge and experience with their clients, the industries in which they work and the sector. The highly skilled team at Zadro are set to share real examples and personal knowledge of the industry with others. The content is solid, interesting and provides a real chance to learn what professionals need on the ground, also said Ms Zadro.
ZU will be offered via an open course where participants can join a class of peers from varied companies and industries, or a tailored Safari package for team members of a single organization or group.
Over the past 10 years, the Zadro team have worked with over 500 clients providing integrated communications across PR, digital, creative design and marketing.
To find out more visit: www.zadroagency.com.au/ZU