Photo credit: Survio

Q: How did you come up with the idea for the service?
This is an interesting story. Once, my friend Martin, former Survio co-founder, had to fill in a lot of paper forms during a hospitalization. It inspired him to create an online tool for such forms. After his return from the hospital, he just started a new project. We made the first steps in 2008.

Q: Why is Survio so special now? What makes it so popular?
Our platform is not only a tool for creating a questionnaire, it is a solution for people who need to create their survey and get answers from respondents. Our users can choose from many professional templates, collect responses and get results in professional reports. Survio is able to conduct the whole process of the survey.

Q: Who are your target users?
Everyone who needs to make a decision needs answers. Survio is a perfect platform for gaining data about respondents needs, expectations, preferences, opinions etc. The questionnaire can be set for anyone from customers, to potential customers, employees, colleagues, friends.  Anyhow, we can define four main groups: students, SME’s, government institutions and corporation. Currently, we have more than 1.5 million users from 196 countries.

Q: Which are some of the largest companies that use your service?
Tesco, Continental, Webnode, Schenker, BMW, Škoda, NN, AXA, Allianz, Deloitte, VW, Coca-Cola, Unilever, Notino, Oracle, Hilton, National Geographic

Q: What is your competition like and what makes you better than them?
Our biggest competitor is probably SurveyMonkey. I am not sure what makes us better or worst. On the other side, we do care about our customers. Our main goal is to be user-friendly survey platform which can be handled by everybody. That is our main competitive advantage. Our users don’t need any special knowledge for creating their own surveys. Users can find advice on our blog with many useful tips and tricks. Survio interface helps to solve all the steps of the survey process. Every time you know where to click.

Q: How big is the Survio team now?
We are a quite small company. Survios is 13 permanent in-house employees, two are in Latin America (Brazil and Mexico), plus more or less ten external freelance collaborators.

Q: What are your developmental plans right now?
Currently, we are launching the new version of Survio. The new version is even more user-friendly, eye-catching and truly effective tool. Nowadays we are also hiring new colleagues – specialists in development, online marketing and starting some collaborations with individuals and organizations worldwide. We are preparing a different kind of events from small workshops to a conference dedicated to SAAS.

Q: How are you planning to improve your global customer experience?
The new Survio is running on AI platform, setting a questionnaire will be even easier and intuitive, as well as the final analysis – data output – is going to be without any pain, clear and automatic.

Q: How would people in the MICE industry benefit from using Survio?
To be successful you need idea/ product/ service (to sell), people (employees, collaborators etc. to rely on) and customers. To gain loyal customers you need to know their needs, expectations as well as the amount of money they are willing to pay for the service. Thus, you need to analyze, ask questions, test beta versions and so on. Then, you can launch your service on a market. And the next step, you need to find out if the idea was satisfying, where you improve, where you were excellent. Thus, you can prepare another questionnaire about the customers’ happiness. The benefit is interaction and awareness of your customers need, expectations etc.


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