Continuing its mission to advocate for the power of face-to-face meetings, the Meetings Mean Business Canada (MMB Canada) campaign visited Toronto, Montreal, Ottawa to connect with Business Events industry executive leaders, 21-23 March 2018.
MMB Canada chair, and the SVP business development & industry partnerships at Freeman Audio Visual Canada, Heidi Welker; vice-chair Clark Grue, president and CEO of the Calgary TELUS Convention Centre and Meetings and Conventions Calgary; treasurer Reggie Lang, manager business development – groups and incentive travel with WestJet, and fellow board members spent several days in Eastern Canada meeting with existing and potential MMB Canada supporters.
The meetings were hosted by the Metro Toronto Convention Centre, Montreal Convention Centre and the Shaw Convention Centre in Ottawa.
The Business Events industry at large generates C$27-$30bn annually in direct spending and employs 341,000 people in full-time jobs, yet the industry remains largely invisible to elected officials and policy-makers.
MMB Canada works in tandem with the Tourism Industry Association of Canada (TIAC).
Additional coalition meetings to continue MMB Canada’s outreach cross-Canada are scheduled in Halifax and Fredericton in late April 2018.
Welker and her fellow board members have also formed three committees for 2018 to research and recommend the following:
- A sustainable financial membership model
- Curation of unified data for the Business Events industry
- Executing a plan to tell the Meetings Mean Business Canada story