The Group is now present in 100 countries
AccorHotels Group is consolidating its international presence and has reached the symbolic milestone of 100 countries. 50 years after opening the first Novotel in France, AccorHotels has established itself as the leader in Europe, Latin America, Asia-Pacific, Africa and the Middle East.
In 2017, the Group’s portfolio included almost 4,300 hotels and 600,000 rooms. The pipeline for the next five years includes 870 hotels, 79% of which are located in high-growth markets.
This record total pipeline – 25% of the existing network – will continue to grow, supported by three strategic priorities:
- a policy of accelerating organic expansion
- an acquisition strategy to increase the portfolio of hotels
- a plan to expand the brand portfolio, which currently includes 25 brands
EUROPE
In 2017, AccorHotels further accelerated its organic growth with the signing of 145 projects representing almost 17,000 rooms (up 40%) in order to consolidate its leadership in this region. With two new iconic, market-leading brands (25 Hours and Rixos), Accorhotels is affirming its new ambitions in the Luxury, Lifestyle and Resorts segments in Europe.
What were the highlights of 2017?
- MGallery Le Louis Versailles Chateau, France
- Novotel London Canary Wharf, UK
- ibis budget Amsterdam City South, Netherlands