From new events at EduMonday to the spectacular and sensational Learning Labs and Live Zone there were major new initiatives and experiences throughout the show, extending the borders of the industry into new areas. In addition, new activities around legacy focussed minds on the impact of the industry on the future.
The result was what IMEX Group Chairman Ray Bloom described as “the most creative and spectacular IMEX yet, generating vitality and energy throughout the show.”
“The imagination and vibrancy of the stand designs are highly impressive, so too the thought and effort that has gone into them. They represent substantial investment that gives a strong indication of the industry’s confidence and resilience.”
This confidence was also evident in the engagement between exhibitors and buyers at the show. Almost 9,000 hosted buyers and visitors attended IMEX 2018 and made 68,000 appointments. 74 percent of all buyer/exhibitor appointments had mini RFPs attached. Altogether the show created many thousands of opportunities to do business.
With technology a growing feature of the market and the show, IMEX has provided new opportunities for buyers to ask for independent guidance,‘test-drive’ technology products and see what companies have to offer by bringing this all together around the new Tech Café.
