At the opening ceremony of the 16th Frankfurt show which continues until 17 May, Ray Bloom, Chairman of the IMEX Group, announced that “This is our largest ever IMEX. It has around 3,500 exhibitors representing well over 150 countries, offering plenty of opportunities to do business, learn more about the latest developments and trends, and to make many new contacts in all sectors of the industry worldwide.”
The choice of destinations, venues, hotels and technology providers for buyers is global and wide ranging. They can also visit more than 40 new stands from all continents including the Russian Convention Bureau, the Uganda Ministry of Tourism, Ras Al Khaimah, Azerbaijan, the Lebanon Ministry of Tourism and Leading Hotels of the World. The technology area has more new exhibitors including Bravura Technologies on the Tech Pavilion and Event Tech Tribe and a new Tech Café offering product demos and presentations.
Many of the eye-catching and innovative new initiatives are in Hall 9 separate to the show floor. There, a learning zone has been created with the Inspiration Hub, home to the show’s 250 plus education sessions, a new Live Zone showcasing experiential acts and a Co-Working campus by Zeus EventTech – the association of event tech start-ups. The most sensational innovations are the ‘SkyLab’, the chance to experience a meeting in mid-air and in the ‘Dark Lab’, where educational sessions are run in total darkness. These Learning Labs have been brought to the show by C2 International.
Over the four days there are a vast number of social events, many raising important funds for the industry such as Site Nite Europe and cim-clubbing, which this year will benefit the MPI Foundation for the first time. The IMEX Gala Dinner and Awards will take place on Wednesday evening and celebrate outstanding industry achievements.
Ray Bloom concludes: “Seeing all the exciting new initiatives, new educational and experiential activities and the many new and existing exhibitors, IMEX 2018 has something to offer everyone – spectacular new ideas and superb opportunities to do business, learn and make connections. We are looking forward to a successful week in Frankfurt.”