“Expoforum has established itself as Russia’s leading venue for large events. Our hosting of the annual St. Petersburg International Economic Forum, during which we host more than 17,000 people from 143 different countries including heads of state, is a clear demonstration of our capabilities,” comments Maria Tsedeviyn, head of advertising, design and digital division at Expoforum. “Through a variety of different channels we are expanding our reach and are looking forward to the impact that focused PR and lead generation will have on future events taking place here at Expoforum. With their specialism in the market, particularly targeting international associations, the partnership between Soaring and Watterston is an exciting opportunity for us.”
Adam Baggs, creative director at Soaring Worldwide added: “When Expoforum originally approached us we recognised that there was a need to go beyond just a public relations and press offering. Having previously worked on several successful projects with Julie Watterston and her team it made sense to create a joined up approach to help develop Expoforum’s profile and new business opportunities. As a specialist to the meetings industry with a focus on venues and destinations targeting the association market this project is perfect for Soaring Worldwide and I look forward to working with the teams at Expoforum and Watterston over the next year.”