PERSONAL PRESENTATION
Venevent is a Croatian DMC/event agency specializing in organizing incentive programmes, meetings and special events at selected Croatian destinations.All our events are tailored to our clients’ needs and created to be a true experience of Croatian culture & nature, unique attractions and activities, nice hotels close to old towns, gastronomy & wines…
1 – The economic crisis probably affects your business the same as all the others. Which sectors of your business (incentive programs, congress & meetings, event management, team building or destination services) do you feel had the highest decline in revenue?
Yes, the market is definitely down. Even clients that achieved higher profits in 2009 are cutting the costs and are not spending so easily on projects like meetings, incentive travel, team building or events, although they should be aware that those products do support their business. The biggest decline in revenue is in pure events and team building events.
2 – Can you tell us how strong your decline in revenue was?
Due to 2 larger contracts (congresses) held in 2009, which we received in 2008, our 2009 was not that bad and was at about same level as 2008.
3 – How do you deal with the crisis? What is your strategy? (New markets-which?)
We try to perform faster and to talk more directly with clients about the concept and their concrete needs, also the budget. Together with our partners/suppliers, some added values like extras for the same price are also appreciated by the clients. We do actively target new markets like the German and French incentive market, the Scandinavian meetings & incentives market and others.
4 – Did you invest more in marketing? Which marketing tools are you using?
Our marketing activities are always concentrated on exhibiting and B2B meetings at specialized M.I.C.E. fairs. Additionally, we do direct marketing campaigns. In general, this is mainly ‘e-marketing’, without investing much into ads or other activities.
5 – What do you consider to be the biggest opportunity for the market of Croatia, Slovenia and south-eastern Europe?
Our main and closest market is Europe. Being a destination that is a maximum of 3 hours flying time from any European business centre, our destinations are perfect for all corporate and institutional organizers of meetings/incentives lasting 3 to 4 days, which are the most frequent projects nowadays.
