Knowledge is no longer a privilege, yet a necessity to ensure success and growth of a company. This is most of all true for a developing field like the meetings industry. Academy Conventa therefore offers up-to-date knowledge in the area of the meetings industry, following the principle of active learning. It thus stimulates the companies to invest in knowledge and ensure constant development and progress.

After the successfully carried out modules last year the participants expressed a desire for new content. “The seminar can be described with a very simple combination of words: delete bad karma – insert action! These were the thoughts I took with me!” Tanja Božič, Terme Ptuj
Satisfied participants were the reason for the new content available since January.
For a shot of inspiration in the new year we hosted the Irish sales guru and internationally renowned motivational speaker Kevin Kelly in Maribor.  Kevin Kelly is an internationally renowned motivational speaker and expert in the area of business leadership, sales and determination.
His lecture focused on new foundations of sales management. In the area of the meetings industry unique experience of the clients and the motivation of the sales teams which make it happen are key. We found out how to make the move from client to friend, which philosophy leads your sales team to fulfilling their dreams and how your congress, location or destination can be made unique.

At the end of March we met local tourist organization leaders responsible for promoting the destination Bled and Bled hotels. At the Destination module of Conventa Academy we got to know our role in making a successful destination in the area of the meetings industry. 

Miha Kovačič, the director of the Slovenian Convention Bureau and guest lecturers highlighted the importance and advantages of destination cooperation in the meetings industry: “The role of a destination is key.  The local tourist organization has a connecting role and represents the interests of the local tourist economy at the destination level.”

“The modules of Academy Conventa are an excellent opportunity to gain new knowledge for all the young professionals in the meetings industry. The lecturers are professionals in their field and by sharing their knowledge and experiences through good practice examples, they really help us newbies.” Bernarda Karo, Destination Maribor – Pohorje

The Marketing Communication module in Portorož brought together all of those eager to improve their sales activities and looking for new marketing ways leading to efficient differentiation from the competition. We got to know the best conceptual marketing of hotels, congress centres, agencies, destinations and events. The module was led by Gorazd Čad, director of Go.mice and supplemented by other professionals.
You can reserve your spot at the Basic, Destination and Marketing module as well as the Congress Practicum in the fall, at the website www.academyconventa.com.

Before the fall modules our working processes will be aired out by Linda Pereira, owner and executive director of CPL Events at the module Bidding Academy. Considering her long term experiences and incredible success in acquiring international meetings, successful practices will be presented. For a successful bid commitment, knowledge and a lot of effort of all the partners is required.

For more information visit www.academyconventa.com