Conference organization and academic publishing business is on the cusp of a major transformation. In a few years, printed proceedings paper publishing is going to give way to online lecture videos. Once the technology solves the problems of effortlessly re-creating genuine lecture hall experience, every conference organizer will seek for ways to extend their business and put their conferences online. In the process of publishing more than 10,000 lecture videos online, Viidea had already figured out the optimal recipe to bring extra long-term value to event organizers and help them assess the power of social networking, while providing visitors a rich and engaging online lecture watching experience that gives them full control of their time and attention.