1.       Who are you?
It has been four years since I joined the Ljubljana Tourism / Convention Bureau, prior to which I was working as a freelance local tour guide for eight years, which gave me valuable practical experience. To take my mind off work I love travelling as far, free-diving as deep and making music as loud as I can.

2.       What is your favourite meetings brand?
Ljubljana- A Cool Capital for Great Meetings! If I focus on other destinations there are many fantastic examples, but I would say Lyon is at the top of my list for being out of the box, yet aesthetic and very efficient in their campaigns. I find also that Korea and Australia are doing some incredible stuff and we can learn from their example.

3.       What’s the bravest thing you’ve ever done?
Most often when you do something brave, you don’t feel courageous at that very moment and after you feel happy that all went well, only to start looking for a new challenge. I would say diving to 34 m on a single breath of air is at the top of the list, but now I want to go deeper.

4.       What’s your alternative career fantasy?
I could find nothing more interesting and exciting than travelling to distant and unknown locations, so to be an astronaut would be my choice.

5.       What are you obsessed with at the moment?
As I found this to be the industry I enjoy I have stared PhD studies focusing on destination marketing. I guess that is my obsession right now.

Jan Orsic


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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.