How to organise meetings that Rock

Music has a tremendous power because it works directly on the listener. Rhythm travels directly to the unconscious part of the brain and triggers positive emotions. You probably know about the experiment by a Swiss doctor who with experiment has proven that the sand on a plate, on which we draw with a bow, vibrates with a certain frequency so that correct geometric figures are created. Exposure to different vibrations has proven effect on breathing, muscle tension, temperature and thus on health.

Although at the first glance the connection between musical rhythm and organisation of events and conferences seems illogical, I believe that the rhythm of the event is also the key to success and the path to efficient energy utilisation of the event. With the rhythm in music and at events we can achieve best variations on the theme of your meeting or event. After all rhythms derive from thousands of years of history as part of rituals of different peoples. Rhythm is also used in art and poetry, and in my deepest opinion it should have been also required in connection with the organisation of events.

The most typical error, which can happen to a musician, is to fall out of rhythm. If you think about it, this is often the case at events. With the rhythm we group various parts of the event in reasonable time span. Instead of tones we use programme sections with larger and smaller attention of the participants. It is a fact that attention fluctuates and it works rhythmically. If this is not detected in time, we start to tear down the whole structure of the event. In addition to the rhythm we most instinctively react to the music by rocking the head and dancing, at events with peculiar ecstasy or collective satisfaction of the participants. People instinctively react to the rhythm, so thinking about the pace of the event is one of the elementary tasks of the congress organiser. The most typical example is a quick start to the max after a large lunch. Heavy themes, and saving the world does not belong to the time after lunch.

How to keep participants in tension until the end? Musicians play again their greatest hits. What do we do at events?

Some of the techniques and tools from the rock rhythmic toolbox could be summed up in a few sections:

Time organisation is the basis of rhythmical planning of the event. It is important to think about what would be the most appropriate rhythm for the participants and what wouldn’t be, what the organisers think is good.

The accuracy of the performance is very important in the same way as in music. It is only when we are really good, precise and experienced, one can improvise. Inaccuracy of the performance is definitely the biggest killer of the rhythm of your event.

Feeling for the intensity of individual parts of the event, which at the end have to be rhythmically co-ordinated and function as a whole

Rhythmic impulses of different parts of the programme raise and maintain the rhythm

Rhythmic exercises, which means that you have to pre-test a part of the software on a smaller target group, and then use it live adjusted.

As the pop-rock music is rhythmically very poor because it is based largely on two quarter, three quarters and four quarter strokes, for a good event it is good to look over the piles, preferably at good jazz musicians, the masters of improvisation and crossing rhythms into a new harmony. Depending on your target group of course. In this spirit, it is advisable to occasionally throw off the rhythm your participants. There is also another rhythmic extremes such as electronic music with its 120 to 140 bits per minute which is close to the heart, which may in certain situations, and at certain events work very effectively.

Control of good rhythm of the event differs good and average congress organisers. Some role is also played by the sense for the rhythm of the event, which is innate. In doing so, I understand the most perfect pitch, which is similarly as in the music innate but all the others one can develop with training and experience in practice.



Case study:  Motivational Conferences Worldventures convention
Motivational conferences where they have really good command of rhythmic principles, generally come to us from the U.S.. In our area the most famous are Amway conferences which at European Conferences of “diamonds” gather a colourful bunch. The system of network marketing by selling door to door broke into the field of tourism and in this field Worldventures are champions. Whatever you think about such sales methods and ethics of network marketing, networking events of marketing people are important for the meetings industry, well attended and highly organised.

This autumn in the low tourist season 5.000 Worldventures participants are coming to Florence, which will create more than 10.000 overnight stays. The main purpose is to motivate their representatives, of which today there are more than 100.000. The organisers are masters of rhythm control and can compete with the best, which include religious events of different religions.



Enhanced by Zemanta
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.