The atmosphere of the destination is important

Convention bureaus are faced with a new generation of meeting participants. It is increasingly difficult to co-ordinate expectations of the participants with expectations of destinations. In this play a big role destination organisations which in a unique way create a balance between the expectations of the participants and those of the organisers. They create this perception through the creation of the image of a destination that has a major impact on the final result.

In doing so, they are helped a lot by experts, such as Mike van der Vivjer that you can listen to at the Inside conference in Rovinj.

The event will be held in a special environment of the Lone design hotel that you will see at this opportunity and you will also talk to Davor Bruketa – the author of the entire communication campaign of the Lone hotel and of the fresh convention destination Rovinj from the agency Bruketa & Žinić.

“The Meeting Industry acts like a car manufacturer who doesn’t know what people are doing when they actually sit inside a car.”



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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.