Q: What makes the Kempinski Palace Portorož different?
First of all, our employees make the difference. Valuable individuals at our hotel who in the past years have created a dedicated and professional team, every day having a smile on their faces and offering with kindness an outstanding product combined with impeccable services. Being part of such an international luxury group as Kempinski we can impress our guests with European Kempinski flair blended with warm Slovenian hospitality, which enables us to create a genuine experience for them at the Adriatic coast.
Q: Who is a typical Kempinski Palace Portorož customer?
Customers who appreciate a five-star superior, luxury comfort and individuality, excellent culinary offers and outstanding services.
Q: What is the most challenging thing about your business?
The challenge, especially with our foreign guests, is still by selling the destination. Slovenia is still one of the best-kept secrets in Europe. Kempinski Palace offers five-star superior hardware and services, but the infrastructure around the hotel, especially with noisy bars, is not five-star. Here an upgrade should be done to correspond to the level of the hotel and the general beauty of Portoroz. In the midterm and long-term we see opportunities for the future development of our beautiful destination. Also in regards to gain a better reputation by developing a golf course nearby, a private beach club, a luxury shopping area and a private marina with deeper water to welcome bigger yachts. The golf course would be a major driver for business, especially in the low and shoulder season, and would help to establish Portoroz as a golf destination. Portoroz and Slovenia have a lot of potential, but it is finally also time now to make the right strategic decisions.
Q: What’s the outlook for 2014 and beyond for Kempinski Palace Portorož?
The outlook for the future is positive and moving in the right direction. The focus for 2014 and beyond is still on sales and marketing activities on our key feeder markets of Austria, Germany, Italy, Slovenia and Russia with additional stronger actions on potential new markets. Better visibility, attractive promotional offers and packages including food and beverage experience and spa elements will bring additional guests and we set a strong focus on meetings and incentives, where we are using all the synergies with other sister properties within the Kempinski Central Europe Area.
Q: Where are you positioning your marketing efforts this year and next?
Our marketing directions are definitely following the sales activities in the mentioned markets in cooperation with our public relations agencies based in Munich and Milano, focusing more on online promotion and strengthening the Kempinski Palace Portoroz brand through the social media platforms.