Reason 10: FREE KNOWLEDGE
“The more I learn, the more I see how little I really know and I know that I know nothing.”
– Socrates –
The meetings industry has for many years been a kind of medieval fortress of classic organisational and procedural approaches. The models of organisation and knowledge were passed on slowly and professional organizations and international associations had a monopoly over specific knowledge. In parallel with this, specific know-how was jealously guarded by individual companies. There comes the day, however, when the players take control into their own hands and when it is the teenagers who are solving the most complex congress problems that you can think of.
[pullquote]The meetings industry has for many years been a kind of medieval fortress of classic organisational and procedural approaches[/pullquote]
The paradigm today that many professions are replaceable as the work is performed for them by the tools of technology does not hold in the meetings industry. Personally I think that very large business events and conferences are the best way to mobilize the hidden potential of your co-workers. In addition to the business dimension the majority of quality events also bring a fourth dimension in the form of new knowledge. Since we are in the business where the building of relationships with the partners and among the participants is at the forefront, the interdisciplinary knowledge is even more important. Time dedicated to visiting an event is therefore not only useful, but also enjoyable, as it allows us to explore and discover this new knowledge.
The individuals who think that they already know everything about the meetings industry are the toughest to convince about this. Even worse is that many managers see this element of an investment in employees as a waste of time and money.
If you are sending your employees to business events consider this aspect, as to truly mobilise your congress potential it is extremely important. Yes, the congress industry has long been a society of knowledge, innovation and the collision of new ideas and fresh thinking. A convention destination can only win the battle if it has more knowledge than its competitors. In addition, it must also have a dose of creativity, which also places our industry among the creative industries.
Classified, consolidated knowledge is still offered by international organisations such as MPI and ICCA, as well as a growing number of trade show organisers and events. EIBTM and IMEX have become global integrators of knowledge, but an important role is also played by regional events, as evidenced by their ongoing success. The key is to continuously update the knowledge in light of the extremely rapid changes in the industry environment.
About the author:
Gorazd Čad is a veteran convention tourism addict. Founder and owner of the marketing and congress agency TOLERANCA MARKETING, he has numerous years of experience in the planning, preparation and execution of major international trade shows and fairs. Having started his career in Cankarjev dom, where he project-led on fairs such as Infos, Kapital, Bits & Fun, Slovenian Wine Festival and many others, work in his private capacity has given him a long and multi-faceted experience of developing B2B trade shows, the most noteworthy of these being Conventa, Space, Natour and Hot-Rest. B2B selling solutions sit at the heart of the action of his work and are the key specialisation with proven added value and measurable results.
REASON 1: THEY SAVE YOU MONEY
REASON 2: THEY SAVE YOU TIME
REASON 3: NO HIDDEN COSTS
REASON 4: YEAR ROUND PROMOTION OF PARTNERS
REASON 5: BUSINESS NETWORKING
REASON 6: CONTENT MARKETING
REASON 7: ROI
REASON 8: SELECTED HOSTED BUYERS
REASON 9: BRANDING