The 2014 EIBTM Trends Watch Report was presented by Rob Davidson of MICE Knowledge as it reflects the upbeat tone of confidence widely demonstrated by companies and organisations operating in the global meetings and events industry. It also is predicted to capture the widespread phenomenon of rising confidence levels for suppliers and buyers of services and facilities for business events.
Highlights of the report show that most of the key market segments in the corporate meetings sector – information and communications technology, automotive, pharmaceuticals and construction – have experienced growth in 2015, boosting the demand for corporate conferences, product launches, and training events. The developing world, in particular China and the Middle East, is where this growth has been most significantly witnessed. The incentive travel sector has also seen a resurgence in 2014, with convincing evidence of growth in demand, rising budgets and the use of a greater variety of destinations for the hosting of such events.